Journal Article10.1016/J.JRETAI.2004.10.007
Building and sustaining profitable customer loyalty for the 21st century
Vikas Kumar,Denish Shah +1 more
744
TL;DR: In this article, a conceptual framework for building and sustaining loyalty and profitability simultaneously at individual customer level is proposed, where a two-tiered rewards structure is presented as a means for marketers to operationalize the framework.
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About: This article is published in Journal of Retailing. The article was published on 01 Jan 2004. The article focuses on the topics: Loyalty business model & Customer retention.
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Citations
Effects of Supplier Customer Orientation on Buyer Loyalty: A Contingent Process Model Based on Self-Determination Theory
17 Feb 2025
TL;DR: This study examines the contingent process model of supplier customer orientation's effect on buyer loyalty, mediated by buyer autonomy, competence, and relatedness, and moderated by buyer asset specificity, environmental uncertainty, and reciprocal interdependence in 171 supplier-buyer dyads.
Impact of marketing investments on firm value
Malika Chaudhuri
- 01 Jan 2015
TL;DR: In this paper, the effects of two types of sales promotions (cash rebates and financing offers) on consumer perceptions of quality and unit sales across both luxury and mass goods are analyzed.
Pizzerias but not hairdressers : Market characteristics and customer reward programs
Emma Ekström
- 01 Jan 2011
TL;DR: In this article, the authors focus on simple, non-data collecting customer reward programs, an example of such a customer reward program is used in pizzerias in Sweden, a stamp card that rewards the customer with a free meal after a specified number of repeated purchases.
Designfaktoren zur Wertmaximierung von B2B Datenaustausch in datengetriebenen Plattform Ökosystemen
TL;DR: In this article , the authors present an interviewstudie with 11 Vertretern aus deutschsprachigen, international tätigen Unternehmen wurden Organisationsteilnehmer des mittleren and gehobenen Managements zu ihrer Partizipation in datengetriebenen Plattformen befragt.
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