Journal Article10.1016/J.JCPS.2014.11.006
Brand authenticity: An integrative framework and measurement scale
TL;DR: This paper developed an integrative framework of the concept of brand authenticity and reported the development and validation of a scale measuring consumers' perceived brand authenticity (PBA) measuring four dimensions: credibility, integrity, symbolism, and continuity.
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About: This article is published in Journal of Consumer Psychology. The article was published on 01 Apr 2015. The article focuses on the topics: Brand management.
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Authenticity in branding – exploring antecedents and consequences of brand authenticity
TL;DR: In this article, the authors identify various antecedents of brand authenticity that are closely connected with the brand's past, its virtuousness, consumers' self-identification with a brand perceiver's own self and individuals representing the brand, as well as relational outcomes as consequences of a brand's perceived authenticity.
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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries:
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TL;DR: In a hyperconnected world, requiring a reassessment of branding research from the perspectives of firms, consumers, and society, brands are shifting away from s... as mentioned in this paper The authors of this paper
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The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema,Andrew M. Kaikati +1 more
TL;DR: In this article, a psychosocial cost associated with positive word of mouth (WOM): positive WOM can decrease the uniqueness of one's possessions, which hurts high-uniqueness individuals.
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The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema,Andrew M. Kaikati +1 more
TL;DR: In this paper, the authors examined the psychosocial cost associated with positive word of mouth (WOM), which can decrease the uniqueness of possessions and thus harm high-uniqueness consumers.
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When Brand Personality Matters: The Moderating Role of Attachment Styles
TL;DR: This paper examined the moderating role of consumer's attachment style in the impact of brand personality and found that the level of avoidance predicts the types of brand personalities that are most relevant to anxious individuals.
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When Brand Personality Matters: The Moderating Role of Attachment Styles
TL;DR: The authors examined the moderating role of consumer's attachment style in the impact of brand personality and found that anxiety-afflicted individuals are more likely to be differentially influenced by brand personalities.
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