Journal Article10.1016/J.JCPS.2014.11.006
Brand authenticity: An integrative framework and measurement scale
TL;DR: This paper developed an integrative framework of the concept of brand authenticity and reported the development and validation of a scale measuring consumers' perceived brand authenticity (PBA) measuring four dimensions: credibility, integrity, symbolism, and continuity.
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About: This article is published in Journal of Consumer Psychology. The article was published on 01 Apr 2015. The article focuses on the topics: Brand management.
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Citations
Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach
Juhee Kang,David Kwun +1 more
Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues
Narjess Aloui,Imen Sdiri,Walid Chaouali,Mohamed Mousa,Nicholas P. Danks +4 more
TL;DR: This study examines the impact of communication style on inferences of manipulative intent and willingness to pay a price premium for family business brands, finding that focusing on virtues has a positive effect, while focusing on roots has no effect, and age moderates the effect of virtues on manipulative intent.
Development of the Brand Authenticity Scale for Professional Sport Teams
TL;DR: In this paper , the authors identify the underlying dimensions of brand (professional sport team) authenticity and develop a valid, reliable scale to measure these dimensions, including continuity, originality, quality commitment, heritage, symbolism, credibility, stakeholder-related integrity, and consumer-related authenticity.
Validating the Instrument Measuring the Influence of Information Authenticity and Travel Selfies on Malaysian Online Destination Images
Isabelle Lemelin
- 26 Sep 2022
TL;DR: In this paper , the authors determine an instrument’s validity in measuring the context of information authenticity that may influence online destination images through the eyes of selfie tourists.
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