Journal Article10.1016/J.JCPS.2014.11.006
Brand authenticity: An integrative framework and measurement scale
TL;DR: This paper developed an integrative framework of the concept of brand authenticity and reported the development and validation of a scale measuring consumers' perceived brand authenticity (PBA) measuring four dimensions: credibility, integrity, symbolism, and continuity.
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About: This article is published in Journal of Consumer Psychology. The article was published on 01 Apr 2015. The article focuses on the topics: Brand management.
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Citations
Brand authenticity leads to perceived value and brand trust
TL;DR: In this paper, the authors examined the statistical associations between these constructs as well as the three antecedents of BA: individuality, consistency and continuity, and found that BA was shown to have a substantial effect on both perceived value and BT.
Too ugly, but I love its shape: reducing food waste of suboptimal products with authenticity (and sustainability) positioning.
TL;DR: In this paper, the authors show that presenting suboptimal products with a sustainability positioning or with an authenticity positioning can positively affect consumers' purchase intentions and quality perceptions of suboptimally products.
104
Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms
TL;DR: In this article, the authors focus on official online destination platforms to analyze preliminary experiences with destination brands and the online perception of authenticity, finding that both of these constructs directly and indirectly influence users' behavioral intentions toward the destination.
103
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
TL;DR: In this article, the authors examine the effect of consumer perceptions of brand marketing communications on brand authenticity of fast-moving consumer goods, including energy drink consumers, using structural equation modeling.
The brand authenticity continuum: strategic approaches for building value
TL;DR: In this article, the authors empirically examined the value derived by consumers through their use and consumption of authentic brands and the indirect value attributable to a brand and provided an under-under analysis of the relationship between the two.
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