Journal Article10.1509/JMKG.69.1.80.55505
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
TL;DR: In this paper, the authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms and suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
read more
Abstract: Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
Sustainable Knowledge Creation and Corporate Outcomes: Does Corporate Data Governance Matter?
Raed A.I. Abueed,Mehmet Aga +1 more
TL;DR: In this paper, the authors explored how sustainable knowledge creation enhances corporate information transparency, innovation, and financial and market performance, and also showed how corporate data governance fosters sustainability knowledge creation among corporations listed in the Amman Stock exchange.
10
One Bridge, (at Least) Two Paths: Reflections on “Virtual Classroom Characteristics and Student Satisfaction in Internet-Based MBA Courses”:
TL;DR: In this article, the authors of Virtual Classroom Characteristics were selected to be this year's recipient of the Lasting Impact Award for Business and Management Education (BME), which represents an acknowledgement by peers of one's career contributions.
10
Capacidades de investigación y directivas: señales informativas en la salida a bolsa de las empresas de base tecnológica
TL;DR: In particular, the authors formulamos hipotesis that sugieren que el valor de las patentes, la diversidad tecnologica, and the diversidad funcional de los equipos de alta direccion son senales informativas for los potenciales inversores and ejercen una influencia positiva in la valoracion de la empresa cuando inicia su cotizacion bursatil.
10
Marketing strategy and competitiveness: Evidence from Colombian SMEs
Jorge Isaac Moreno-Gómez,Juan Carlos Londono,L. Zapata-Upegui +2 more
TL;DR: This study examines the impact of marketing strategies (communication, innovation, uniqueness) on competitiveness of 176 Colombian SMEs, finding that larger SMEs using these strategies are more competitive, with synergistic effects of multiple strategies also contributing to competitiveness.
Market Orientation and Successful New Product Innovation: The Role of Competency Traps
TL;DR: In this paper, the authors provided further theoretical development of the concept as well as empirical research and found that a firm's high degree of market orientation may create competency traps (also known as rigidities) that reduce new product innovation.
References
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
51.8K
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
•Posted Content
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, a firm is considered to have a sustained competitive advantage when it is implementing a value creating strategy that no competitor is implementing and when these competitors are unable to duplicate the benefits of this strategy.
35.9K
Dynamic capabilities and strategic management
TL;DR: The dynamic capabilities framework as mentioned in this paper analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change, and suggests that private wealth creation in regimes of rapid technology change depends in large measure on honing intemal technological, organizational, and managerial processes inside the firm.
A Resource-Based View of the Firm
TL;DR: In this paper, the authors explore the usefulness of analyzing firms from the resource side rather than from the product side, in analogy to entry barriers and growth-share matrices, the concepts of resource position barrier and resource-product matrices are suggested.