Journal Article10.1509/JMKG.69.1.80.55505
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
TL;DR: In this paper, the authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms and suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
read more
Abstract: Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
Implications of marketing capability and research and development intensity on firm default risk
Wenbin Sun,Joseph M. Price +1 more
TL;DR: In this article, the authors examined marketing capability and research and development intensity regarding their influences on firm default vulnerability and demonstrated how marketing capability may strengthen R&D intensities' power on risk reduction.
11
•Dissertation
The Effect of the Balanced Scorecard on Organizational Performance in the Public Sector in Kenya: A Case of Kenya Bureau of Standards
Elizabeth Mokeira Ondieki
- 01 Jan 2017
TL;DR: In this paper, the authors present a survey of the literature related to the problem of knowing when to know whether a text is a book or not, and the authors propose an approach to find the answer.
11
•Dissertation
Vers un modèle intégrateur de la création de valeur par les acheteurs
Francois Jan
- 21 Oct 2014
TL;DR: In this paper, a methodologie d'analyse qualitative, s'appuyant sur l'utilisation du logiciel d'analysis Lexicale Nvivo10, mobilise des cadres theoriques pertinents aux regards des themes issus du cas.
11
Marketing learning by exporting – how export-induced marketing expenditures improve firm performance
TL;DR: In this paper , the authors integrate theoretical mechanisms from this literature into a model of learning in the marketing function, and hypothesize that firms that are confronted with novel pricing, packaging, distribution or design strategies on export markets will be able to exploit them productively.
11
References
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
51.8K
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
•Posted Content
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, a firm is considered to have a sustained competitive advantage when it is implementing a value creating strategy that no competitor is implementing and when these competitors are unable to duplicate the benefits of this strategy.
35.9K
Dynamic capabilities and strategic management
TL;DR: The dynamic capabilities framework as mentioned in this paper analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change, and suggests that private wealth creation in regimes of rapid technology change depends in large measure on honing intemal technological, organizational, and managerial processes inside the firm.
A Resource-Based View of the Firm
TL;DR: In this paper, the authors explore the usefulness of analyzing firms from the resource side rather than from the product side, in analogy to entry barriers and growth-share matrices, the concepts of resource position barrier and resource-product matrices are suggested.