Journal Article10.1509/JMKG.69.1.80.55505
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
TL;DR: In this paper, the authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms and suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
read more
Abstract: Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
The valorization of export information and its impact upon the international performance of SMEs
Raluca Mogos Descotes
- 06 Feb 2009
TL;DR: In this paper, a conceptualization of the Absorptive Capacity (AC) of export information adapted in the case of SMEs is proposed, based on Zahra and George's (2002) relecture of the AC concept.
14
Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance
TL;DR: In this paper , the authors investigated the effect of social media talking and listening tactics on customer performance through firms' networking capabilities and promotion adaptation strategies among entrepreneurial, emerging market, small and medium-sized enterprises (ESMEs).
13
How do sales and marketing produce business to business value propositions
Simon James Kelly
- 14 Dec 2017
TL;DR: In this paper, an Engaged Scholarship approach was combined with a Critical Realist philosophy and an individual actor focus to provide an explanation of how sales and marketing works together to produce business-to-business (B2B) value propositions.
Exploring customer perception and behavior towards CRM practices in banking sector: An empirical analysis
TL;DR: In this paper, the authors tried to understand the customer perception and behavior towards CRM practices in banking sector in India-an emerging economy, and offered some insights and assistance to banking industry in planning their CRM strategies.
References
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
51.8K
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
•Posted Content
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, a firm is considered to have a sustained competitive advantage when it is implementing a value creating strategy that no competitor is implementing and when these competitors are unable to duplicate the benefits of this strategy.
35.9K
Dynamic capabilities and strategic management
TL;DR: The dynamic capabilities framework as mentioned in this paper analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change, and suggests that private wealth creation in regimes of rapid technology change depends in large measure on honing intemal technological, organizational, and managerial processes inside the firm.
A Resource-Based View of the Firm
TL;DR: In this paper, the authors explore the usefulness of analyzing firms from the resource side rather than from the product side, in analogy to entry barriers and growth-share matrices, the concepts of resource position barrier and resource-product matrices are suggested.