Artificial intelligence in marketing: A bibliographic perspective

TL;DR: The digital transformation fostered by the increasing leverage of artificial intelligence (AI) has been a critical influencing factor unleashing the next wave of enterprise business disruption as discussed by the authors, which has been discussed in detail in this paper.

TL;DR: This paper conducted a systematic literature review (SLR) of published work indexed in the Clarivate Web of Science and Elsevier Scopus databases and identified four dominant topical areas through bibliographic coupling.

TL;DR: In this article, the authors explored the emerging technology of artificial intelligence (AI) and its implications for reverse logistics within the circular economy and highlighted the importance of emerging technologies, particularly AI, as an external force within the entrepreneurial ecosystem.

TL;DR: Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way organizations create content for campaigns, generate leads, reduce customer acquisition costs, manage customer expe....

TL;DR: This paper considers the sales effect of the volume of positive, negative, and neutral online communications captured by Web crawler technology and classified by automated sentiment analysis and demonstrates the importance of accounting for communication valence as well as the impact of shocks to positive,negative, andneutral online communications.

TL;DR: In this paper, the effect of affect intensity on the recipient's attitude toward high impact emotional advertising appeals is discussed, and theoretical and managerial implications of the effect on recipients' attitude toward emotional appeals are discussed.

TL;DR: In this paper, the authors survey participants regarding whether they would apply to an organization that marketed video-enabled social media as part of their hiring process, as well as their privacy concerns and attitude towards an organizations perceived trendiness.