Open Access
Artificial binary data scenarios
Sara Dolnicar,Friedrich Leisch,Andreas Weingessel +2 more
- 01 Jan 1998
TL;DR: This manual describes artificial binary data scenarios that can be used to compare the performance of algorithms for market segmentation.
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Abstract: This manual describes artificial binary data scenarios. These data sets can be used to compare the performance of algorithms for market segmentation. The data sets described in this manual are available as packages for R (Splus) and as ASCII-files under htttp://www.ci.tuwien.ac.at/SFB/. (author's abstract)
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Citations
Segmenting Markets by Bagged Clustering
Sara Dolnicar,Friedrich Leisch +1 more
TL;DR: Bagged clustering is introduced as a new approach in the field of post hoc market segmentation research and the managerial advantages over both hierarchical and partitioning algorithms, especially with large binary data sets are illustrated.
77
Winter Tourist Segments in Austria - Identifying Stable Vacation Styles for Target Marketing Action
Friedrich Leisch
- 01 Jan 2003
TL;DR: In this article, the authors presented a method to construct winter vacation styles on the basis of Austrian Guest Survey data, avoiding both weaknesses mentioned before, through the replicative framework provided by bagged clustering, potentially subopti mal random solutions are avoided.
32
Clustering algorithms for categorical data
William Andreopoulos
- 01 Jan 2006
TL;DR: A faster simplification of HIERDENC for hierarchical density-based clustering of categorical data, and an extension of MULIC that incorporates in the clustering process information on a software system's runtime execution are presented.
17
The SIMSEG project. A simulation environment for market segmentation and positioning strategies.
Thomas Baier,Josef Mazanec +1 more
- 01 Jan 1999
TL;DR: In this paper, a simulation environment for exploring analytical tools and joint segmentation and brand positioning strategies is tailored to comply with the perceptions-based approach to market segmentation, where the consumers' fuzzy perceptions of rivaling brands are translated into physical or functional characteristics.
9
Getting more out of binary data. Segmenting markets by bagged clustering.
Sara Dolnicar,Friedrich Leisch +1 more
- 01 Jan 2000
TL;DR: Bagged clustering is introduced as a new exploratory approach in the field of market segmentation research which offers a few major advantages over both hierarchical and partitioning algorithms, especially when dealing with large binary data sets.
9
References
On the generation of correlated artificial binary data
Friedrich Leisch,Andreas Weingessel,Kurt Hornik +2 more
- 01 Jan 1998
TL;DR: This paper presents a computationally fast method to simulate multivariate binary distributions with a given correlation structure, and main interest is in the segmentation of marketing data, where data come from customer questionnaires with "yes/no" questions.
112
Competitive Learning for Binary Valued Data
Friedrich Leisch,Andreas Weingessel,Evgenia Dimitriadou +2 more
- 02 Sep 1998
TL;DR: A new approach for using online competitive learning on binary data, where the usual Euclidean distance is replaced by binary distance measures, which take possible asymmetries of binary data into account and therefore provide a “different point of view” for looking at the data.