Journal Article10.1177/1461444812439552
Antecedents and consequents of a mobile website’s interactivity
TL;DR: A scenario-based study of 288 USA college students was conducted and a PLS-based data analysis offered support for the positive effects of interactivity on the perceived usefulness, ease of use, and enjoyment of the university’s mobile website, which in turn positively influenced their intention to use it.
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Abstract: The value proposition of mobile technology for education is expected to grow as forecasts speak of mobile internet users exceeding desktop internet users by 2014. A key concern for higher education administrators will be how to implement a mobile website that attracts and retains students in its use. To answer this question, a scenario-based study of 288 USA college students was conducted involving two wireframes of a mobile website design varying only in its degree of interactivity. A PLS-based data analysis offered support for the positive effects of interactivity on the perceived usefulness, ease of use, and enjoyment of the university’s mobile website, which in turn positively influenced their intention to use it. The measurement model offered high explanatory power (47% of the variance in the behavioral intention to use the university’s mobile website was explained by its three antecedents). Implications for both theory and practice are also discussed.
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Citations
Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context
Ji-Won Moon,Young-Gul Kim +1 more
- 01 Nov 2000
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•Proceedings Article
The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance
James Y.L. Thong,Se-Joon Hong,Kar Yan Tam +2 more
- 01 Jan 2006
TL;DR: In this paper, the authors report on a study that attempts to expand the set of post-adoption beliefs in the expectation-confirmation model (ECM) in order to extend the application of the ECM beyond an instrumental focus.
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Exploring the influential factors in continuance usage of mobile social Apps
TL;DR: The results indicate that the continuance usage of social Apps is driven by users' satisfaction, tight connection with others, and hedonic motivation to use the Apps.
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The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior
TL;DR: In this paper, the authors investigate whether adopters' spending levels will change after they use a brand's app and find that app adoption and continued use of the branded app increase future spending.
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Theoretical Importance of Contingency in Human-Computer Interaction: Effects of Message Interactivity on User Engagement
TL;DR: Data suggest that interaction history can indeed heighten perceptions of contingency and dialogue, but is perceived as less interactive than chatting, but the chat function does not appreciably increase perceived contingency or user engagement, both of which are shown to mediate the effects of message interactivity on attitudes toward the site.
230
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