Open AccessJournal Article
An experimental approach to making retail store environmental decisions.
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About: This article is published in Journal of Retailing. The article was published on 01 Jan 1992. and is currently open access. The article focuses on the topics: Consumer behaviour.
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Citations
Fashion Marketing and the Role of Fashion Store Atmosphere in Effective Sales Growth
Dr.oec. Sarmite Jegere
- 01 Jan 2018
TL;DR: In this paper, the authors conducted a survey of part-time students to determine consumer preferences related to store atmosphere in Latvia and the responses were summarized in the following nine categories: comfort; the number of visitors and their nature; identified personnel; kind and friendly sellers; large trading hall; a positive presentation/design; sales equipment and stands; recommendations for the selection of products from the seller; minimalism.
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Once Upon a Consumer: Co-creating Personalised and Unique Retail Experience through Life Story Swapping
Lin Su
- 07 Aug 2014
TL;DR: In this article, the authors developed a consumer-centric perspective to investigate the vocal performance aspect of the consumers' retail experiences, by focusing on how customers narrate and exchange their life stories with sales people to co-create personalised and unique shopping experiences in retail stores.
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Die Gestaltungsfaktoren des Einkaufserlebnisses
Andreas Toth
- 01 Jan 2019
TL;DR: In this article, a Kapitel definiert die wesentlichen Treiber des Einkaufserlebnisses with einem Fokus auf die Erlebnisgestaltung im Handel.
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The Aural Nature of Atmosphere in a Retail Setting
Sanda Renko,Tomislav Gregur +1 more
- 01 Jan 2017
TL;DR: In this article, the authors provide an insight into the role of music as an important element in retail store atmosphere, and conclude that music has a significant influence on consumer behavior, and that retailers must ensure that they are playing music that their target markets like in their stores.
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