An Easy Approach to Exploratory Factor Analysis: Marketing Perspective
TL;DR: In this paper, the authors presented a marketing perspective of exploratory factor analysis (EFA) from a product marketing perspective, and the appropriateness of data for EFA was measured through KMO and Bartlett's test of Sphericity.
read more
Abstract: The purpose of this paper is to allow researchers, instructors, and students to comprehend the nature of exploratory factor analysis (EFA) from marketing perspective. In particular, the paper offer realistic information from marketing literature on developing valid instruments and making decision regarding factor extraction, factor rotation, and factor labeling. Since the items and factors identified through EFAs are using as an input for the measurement model in second generation structural equation modeling (SEM) technique. While so doing, a pilot test was conducted and items from marketing literature were analyzed via principal component analysis (PCA) using SPSS 20, the appropriateness of data for EFA was measured through KMO and Bartlett’s test of Sphericity. Based on parallel analysis three factors were extracted for further investigation. The three components explained a total of 62.6% of the variance. DOI: 10.5901/jesr.2016.v6n1p215
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers
TL;DR: In this paper, the authors identify opinions on the preferred environment of cooperation between final purchasers and offerors, and to determine the benefits that the purchaser may derive from this cooperation depending on the environment in which the cooperation takes place.
3
Project control system (PCS) implementation in engineering and construction projects: an empirical study in Saudi’s petroleum and chemical industry
TL;DR: In this paper , a survey of 400 project managers in Saudi Arabia's petroleum and chemical industry revealed that successful project control systems are the key to achieving all project outcomes, but they are particularly critical for meeting project cost objectives.
Factors characterizing students attitude toward learning social studies: an exploratory factor analysis
TL;DR: In this paper , the exploratory factor analysis (EFA) was used to identify the factors that characterize students' attitudes toward learning social studies, such as cognitive attitude, future academic and career planning, positive behavioral attitudes, personal attitude, affective attitude, negative behavioral attitude, practical attitude, reflective attitude, and obtaining a degree in social studies.
3
•Journal Article
Toxic Leadership and Organisational Silence: An Appraisal of Selected Faith-Based Organisations in Ogun State, Nigeria
TL;DR: In this paper, the authors examined the effect of toxic leadership on organisational silence in selected faith-based organisations in Ogun State, Nigeria and found that toxic leadership had significant effect on Organisational silence (Adj. R 2 = 0.475; F (4, 361) = 83.60, p < 0.05).
•Journal Article
A Study of Tourist Motivation toward Destination Loyalty: Targeting European Tourists Travelling to Phuket
TL;DR: In this paper, tourist motivation toward destination loyalty by focusing on European tourists who travel to Phuket, where is one of the most popular tourist destinations in Thailand, was studied.
References
•Book
Using multivariate statistics
Barbara G. Tabachnick,Linda S. Fidell +1 more
- 01 Jan 1983
TL;DR: In this Section: 1. Multivariate Statistics: Why? and 2. A Guide to Statistical Techniques: Using the Book Research Questions and Associated Techniques.
79.5K
Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
26.1K
PLS-SEM: Indeed a Silver Bullet
TL;DR: The authors conclude that PLS-SEM path modeling, if appropriately applied, is indeed a "silver bullet" for estimating causal models in many theoretical models and empirical data situations.
14.4K
The scree test for the number of factors
TL;DR: The Scree Test for the Number Of Factors this paper was first proposed in 1966 and has been used extensively in the field of behavioral analysis since then, e.g., in this paper.
13.7K
An index of factorial simplicity
Henry F. Kaiser,Henry F. Kaiser +1 more
TL;DR: In this article, an index of factorial simplicity, employing the quartimax transformational criteria of Carroll, Wrigley and Neuhaus, and Saunders, was developed.