Journal Article10.1080/08961530.2022.2078755
Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application
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TL;DR: This article adapted Richins' (2004) short-form Material Values Scales to Latin American conditions, where items were adjusted as to direction, object, and response options and the revised scales' reliability, dimensionality, and external validity were all robust, supporting their local applicability.
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Abstract: Abstract Materialism is a global phenomenon. Yet, its measures stem mainly from the US and are not necessarily applicable abroad. Having failed to replicate in Costa Rica, this study adapts Richins’ (2004) short-form Material Values Scales to Latin American conditions. Items were adjusted as to direction, object, and response options. Data (N = 1,207) reflected the country’s adult population in age, gender, education, and social class. The revised scales’ reliability, dimensionality, and external validity were all robust, supporting their local applicability. The revised scales should help academics and practitioners understand local consumers. This study is among few to address materialism in Latin America, a growingly-important yet under-researched market. This study is also the first to explicitly address materialism’s measurement in the region.
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Citations
Exploring the relationship between materialism, consumer ethnocentrism, and compulsive buying
Róbert Štefko,Martin Rigelský,Ivana Ondrijová,Róbert Štefko,Martin Rigelský,Ivana Ondrijová +5 more
TL;DR: This study examines the relationships between materialism, consumer ethnocentrism, and compulsive buying among Slovak respondents, finding materialism significantly associated with compulsive buying, but no mediating effect of ethnocentrism, with implications for marketing strategies and responsible consumption.
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