Journal Article10.1080/10864415.2001.11044227
A Trust Model for Consumer Internet Shopping
Matthew K. O. Lee,Efraim Turban +1 more
2.1K
TL;DR: The findings indicate that merchant integrity is a major positive determinant of consumer trust in Internet shopping, and that its effect is moderated by the individual consumer's trust propensity.
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Abstract: E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes a theoretical model for investigating the four main antecedent influences on consumer trust in Internet shopping, a major form of business-to-consumer e-commerce: trustworthiness of the Internet merchant, trustworthiness of the Internet as a shopping medium, infrastructural (contextual) factors (e.g., security, third-party certification), and other factors (e.g., company size, demographic variables). The antecedent variables are moderated by the individual consumer's degree of trust propensity, which reflects personality traits, culture, and experience. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. Some of the hypotheses are tested empirically to demonstrate the applicability of the...
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Citations
Reinvestigating online purchase behaviour model: a test of alternative models using a cross-cultural study
Hong-Youl Ha
- 01 Jan 2008
TL;DR: In this article, the authors assess the existing work on customer satisfaction, trust and online attitudes, and integrate it into a conceptual framework to understand online purchase behavior regarding each construct that the model represents.
8
Can’t change my political disaffection! The role of political disaffection, trust, and resistance to change in internet voting
Shwadhin Sharma
- 16 Mar 2020
TL;DR: In this article, the authors put the focus on political disaffection that the voters may have and its impact on their resistance to the changes, thereby influencing intention to adopt Internet voting.
8
Involvement and the influence of online third-party endorsements
Russell Williams,Anthony Grimes +1 more
TL;DR: In this article, the authors propose that trust marks will have their desired effect in establishing trust when they act as primary central cues in situations of high involvement, and they must be both familiar and recognized, operating in the absence of other central cues.
8
Recommended Trust Evaluation in B2C E-Commerce Based on Fuzzy Analytic Hierarchy Process
TL;DR: The proposed recommended trust evaluation method is applied to evaluate recommended trust of real B2C online shopping and simulates the process of trust evaluating of a new consumer and illustrates the validity of proposed recommendedTrust evaluation method.
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Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness
TL;DR: In this paper , the influence of trust propensity, perceived usefulness and product type on users' intention to reuse recommender systems was examined in a study with 366 participants in Australia, and the results indicated that trust propensity has a positive and significant direct effect on consumers' trusting beliefs in an ongoing relationship.
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