Journal Article10.1080/10864415.2001.11044227
A Trust Model for Consumer Internet Shopping
Matthew K. O. Lee,Efraim Turban +1 more
2.1K
TL;DR: The findings indicate that merchant integrity is a major positive determinant of consumer trust in Internet shopping, and that its effect is moderated by the individual consumer's trust propensity.
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Abstract: E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes a theoretical model for investigating the four main antecedent influences on consumer trust in Internet shopping, a major form of business-to-consumer e-commerce: trustworthiness of the Internet merchant, trustworthiness of the Internet as a shopping medium, infrastructural (contextual) factors (e.g., security, third-party certification), and other factors (e.g., company size, demographic variables). The antecedent variables are moderated by the individual consumer's degree of trust propensity, which reflects personality traits, culture, and experience. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. Some of the hypotheses are tested empirically to demonstrate the applicability of the...
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Citations
Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption
TL;DR: Wang et al. as discussed by the authors proposed a new trend in research which integrates the online customer relationship management through the perspectives of perceived value, satisfaction, and e-trust regarding the online restaurant in Chinese e-CRM business backgrounds.
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•Journal Article
Mr. Risk! Please Trust Me: Website Acceptance of E-vendorWebsite in Taiwan
TL;DR: In this paper, a Structural Equation Model was applied to examine consumers' online shopping based on the Technology Acceptance Model (TAM) to predict consumers' purchase intentions by integrating trust and perceived risk into the model.
Second-Order Constructs in Structural Equations: Perceived Value and Trust
TL;DR: The authors have illustrated this procedure for perceived value and trust by collecting data with students, inviting them to navigate in a website and to fill-in a questionnaire, and showing the superiority of the second-order reflective model for perceivedvalue and trust.
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A Model for Trust-building in E-commerce from Consumer to Consumer Perspective in KSA
Sharfi M. Abbass,Othman Ibrahim +1 more
TL;DR: In this article, the authors proposed a multilateral system to increase trust in e-commerce among consumers based on trusted third party (TTP) which establishes a database containing a unique number for each citizen Assurance Key (AK).
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