Journal Article10.1080/10864415.2001.11044227
A Trust Model for Consumer Internet Shopping
Matthew K. O. Lee,Efraim Turban +1 more
2.1K
TL;DR: The findings indicate that merchant integrity is a major positive determinant of consumer trust in Internet shopping, and that its effect is moderated by the individual consumer's trust propensity.
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Abstract: E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes a theoretical model for investigating the four main antecedent influences on consumer trust in Internet shopping, a major form of business-to-consumer e-commerce: trustworthiness of the Internet merchant, trustworthiness of the Internet as a shopping medium, infrastructural (contextual) factors (e.g., security, third-party certification), and other factors (e.g., company size, demographic variables). The antecedent variables are moderated by the individual consumer's degree of trust propensity, which reflects personality traits, culture, and experience. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. Some of the hypotheses are tested empirically to demonstrate the applicability of the...
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Citations
Determining factors of intention to adopt internet banking services: A study on commercial bank users in Bangladesh
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Unmet adoption expectation as the key to e-marketplace failure: A case of Taiwan's steel industry
TL;DR: In this paper, the authors argue that unmet expectation was the main reason why Taiwan's steel e-marketplaces failed, and they examined the discrepancy between the original adoption factors and the factors that lead to the current satisfaction as perceived by emarketplace participants.
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How Do We Build Trust into E-commerce Web Sites?
TL;DR: The authors reviewed the available literature on trust in e-commerce sites, examining 28 relevant publications in depth to identify relationships among factors that impact trust.
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Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising
Yan Lu,Michael Chau,Patrick Y. K. Chau +2 more
- 18 Jan 2017
TL;DR: A theoretical model was synthesized from the social psychology literature, the marketing literature, and the trust literature to investigate the factors that may pose impacts on the effectiveness of SE advertising by influencing users’ perception of both cognitive and emotional trust.
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Predicting adolescents' willingness to disclose personal information to a commercial website: Testing the applicability of a trust-based model
TL;DR: In this paper, the authors examined the relationship between the level of trust adolescents place in a specific commercial website and their behavioural intentions to disclose four categories of personal information (identity information, geographical information, profile information and contact information) to the website.
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