A structural equation test of the value-attitude-behavior hierarchy.

TL;DR: This paper examined the relationship between attitudes toward drinking and personal values, social identity, and social influence among university students in Canada, Australia, Norway, and Korea, and found that students with more favorable attitudes towards drinking placed a higher importance on interpersonal values and a lower importance on internal and external values, compared to students with less favorable attitudes about drinking.

TL;DR: Rahman et al. as discussed by the authors studied the influence of Biospheric, Altruistic, and Egoistic values on purchase intention, willingness to pay more, and willingness to sacrifice.

TL;DR: This research introduces Pender's health promotion model (HMP) to a marketing audience and demonstrates how the concept of a health-promoting lifestyle can be used to characterize the market for health-related offerings.

TL;DR: In this article, the influence of personal values on students' ethical behaviours was investigated. But the authors focused on the differences by gender and academic major on personal values and ethical behaviours, and found that females held higher personal values than males.

TL;DR: In this paper, the effects of reward or reinforcement on preceding behavior depend in part on whether the person perceives the reward as contingent on his own behavior or independent of it, and individuals may also differ in generalized expectancies for internal versus external control of reinforcement.

TL;DR: In this article, a general null model based on modified independence among variables is proposed to provide an additional reference point for the statistical and scientific evaluation of covariance structure models, and the importance of supplementing statistical evaluation with incremental fit indices associated with the comparison of hierarchical models.

TL;DR: The belief that we are all free agents - responsible for our actions and in a position to be punished for our crimes, seems to be a belief that most people subscribe to as mentioned in this paper. But although such a belief may do wonders for our self-esteem and sense of human dignity, is there any evidence that it is true?