Proceedings Article10.1145/1572532.1572538
A "nutrition label" for privacy
Patrick Gage Kelley,Joanna Bresee,Lorrie Faith Cranor,Robert W. Reeder +3 more
- 15 Jul 2009
- pp 4
TL;DR: The study results demonstrate that compared to existing natural language privacy policies, the proposed privacy label allows participants to find information more quickly and accurately, and provides a more enjoyable information seeking experience.
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Abstract: We used an iterative design process to develop a privacy label that presents to consumers the ways organizations collect, use, and share personal information. Many surveys have shown that consumers are concerned about online privacy, yet current mechanisms to present website privacy policies have not been successful. This research addresses the present gap in the communication and understanding of privacy policies, by creating an information design that improves the visual presentation and comprehensibility of privacy policies. Drawing from nutrition, warning, and energy labeling, as well as from the effort towards creating a standardized banking privacy notification, we present our process for constructing and refining a label tuned to privacy. This paper describes our design methodology; findings from two focus groups; and accuracy, timing, and likeability results from a laboratory study with 24 participants. Our study results demonstrate that compared to existing natural language privacy policies, the proposed privacy label allows participants to find information more quickly and accurately, and provides a more enjoyable information seeking experience.
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Citations
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David Johnson
- 01 Jan 2019
TL;DR: Findings showed UK e-commerce privacy policies do not consistently follow good practice guidelines and several information gaps that need to be addressed considering the transparency obligations outlined in the General Data Protection Regulation are revealed.
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April Suknot
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TL;DR: Immaculacy is an interactive story that is set in a slightly dystopian future with a world that is littered with privacy issues, which is intended to raise awareness in common privacy issues that many internet users encounter.
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TL;DR: In this paper , tracking is defined as the collection of data about an individual's activity in multiple contexts and the retention, use, or sharing of data derived from that activity outside the context in which it occurred.
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