Journal Article10.1108/IJPHM-07-2013-0039
A consumer adoption model for personalized medicine: an exploratory study
Anja Hitz,Lea Prevel Katsanis +1 more
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TL;DR: The results suggest that the most important factors leading to consumer adoption of PM are knowledge, relative advantage and compatibility with existing values.
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Abstract: Purpose – The purpose of this research is to identify factors linked to the potential acceptance of personalized medicine (PM) by consumers. Roger’s diffusion of innovation model (1995) and the work of Duguay et al. (2003) on transgenic biopharmaceuticals contributed to the development of the proposed conceptual model. Design/methodology/approach – The study design was an exploratory cross-sectional survey that used a Canadian national online panel of 307 respondents. Findings – The results suggest that the most important factors leading to consumer adoption of PM are knowledge, relative advantage and compatibility with existing values. The level of homophilus traits was negatively related to the acceptance of PM. Originality/value – Marketers will need to provide documented evidence of PM’s benefits over existing therapy based on improved efficacy and reduced side effects. Further, concerns about higher price, product distribution and drug reimbursement policies may limit its acceptance. This is the firs...
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Citations
Genetic services diffusion in the precision medicine ecosystem
TL;DR: In this article, the authors identify GS diffusion drivers in the precision medicine (PM) ecosystem, using content analysis, the interviewees' visions were interplayed with the literature to achieve driver conceptualization, which posteriorly originated broad themes.
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The Effect of Unethical practices in Pharmaceutical Personal Selling on Physicians Prescription Decision: A Comparative Analysis based on Medical Representatives' and Physicians' Perspectives
Sh. M. Fakhre Alam Siddiqui,Danish Ahmed Siddiqui +1 more
- 01 Jan 2024
Understanding ethical/unethical behavior in pharmaceutical companies: a literature review
TL;DR: In this paper, the authors examined and reviewed the available literature on ethical/unethical behavior of pharmaceutical companies and to determine the ethical issues, unethical behaviour by analysing, summarising and categorising the factors related to these issues and unethical behaviour as were studied during the period 2008-2017.
References
Impact of the US Patent System on the Promise of Personalized Medicine
TL;DR: A serious question exists as to whether legislative action is necessary to increase public access to genetic testing and a tension exists between personalized medicine's need for access to and use of scientific advances and the patent system's reward of exclusive use or nonuse to innovators.
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Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging "Age of Abundance"
Barry Sheehy,Hyler J. Bracey,Rick J. Frazier +2 more
- 12 Sep 1996
TL;DR: A new order born of chaos value in motion coming to grips with shifting value in business big government's value crisis is described in this paper, where the authors present a new value system for business.
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An audience with... Janet Woodcock discusses the role of the FDA in improving pharma productivity.
TL;DR: Any uncertainty arises from a lack of good tools to measure safety and efficacy, and if the authors observe liver problems during trials, and they can’t conclude whether or not people are going to die from liver failure post-marketing, then there’s an unacceptable level of uncertainty.
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Public concerns in the United Kingdom about general and specific applications of genetic engineering: Risk, benefit, and ethics
TL;DR: The repertory grid method was used to determine what terminology respondents use to distinguish between different applications of genetic engineering drawn from food- related, agricultural, and medical applications, and indicated that general applications ofgenetic engineering were perceived as either positive or negative, whereas specific applications were more highly differentiated in perceptual terms.
Public perceptions of the potential hazards associated with food-production and food-consumption - an empirical-study
Paul Sparks,Richard Shepherd +1 more
TL;DR: It is concluded that the findings offer a useful base upon which further in-depth research integrating different perspectives on risk perception with respect to food-related hazards may be developed.