A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires

TL;DR: A new conceptualization of alignment is reported on, together with the development and testing of a parsimonious model which addresses this issue, and it is found that IS-marketing alignment had a positive impact on both business performance and marketing performance.

TL;DR: In this article, the authors extended the differentiated job demands-resource model by integrating the main propositions of the transactional theory of stress to examine how cognitive appraisal processes link employee perceptions of abusive supervision to engagement and exhaustion.

TL;DR: In this paper, the authors examined the validity of two learning progressions on the force concept when tested using items from the Force Concept Inventory (FCI) and found that the students' ability estimates for Newton's third law were higher than for force and motion.

TL;DR: In this paper, the authors developed and validated a scale for measuring customer-brand disidentification based on a theoretically valid definition of negative customer emotions after being violated by a brand in a contract breach.

TL;DR: This transmutability of the validation matrix argues for the comparisons within the heteromethod block as the most generally relevant validation data, and illustrates the potential interchangeability of trait and method components.

TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.

TL;DR: The Scree Test for the Number Of Factors this paper was first proposed in 1966 and has been used extensively in the field of behavioral analysis since then, e.g., in this paper.