Abstract: Films have become an essential asset to transnational media corporations (TNMCs) such as Sony, Time Warner, or Disney. Since the 1990s these and other corporations have utilized a strategy called event movie. The central goal of this marketing strategy is to ensure the success of a film, as well as to provide content for the many different divisions owned or controlled by TNMCs, for example home entertainment, cable, and pay-television. The event movie strategy takes advantage of the film industry's macro structure and combines established concepts (blockbuster, high-concept marketing) with new business models, turning the value chain into a value cycle. This article describes an analytical framework for the event movie strategy that is used by the world's leading TNMCs. As a conclusion, the framework of the event movie strategy can be applied to better understand the success of individual films. The concept can also be expanded to describe the individual TNMC's strategy within the field of audiovisual content. ACCESS TO FULL TEXT

Abstract: This study investigates the development of Korean mobile broadcasting by tracing the interaction between social and technological entities from various perspectives at various developmental stages. A sociotechnical perspective is used to examine the dynamic interactions between society's complex infrastructures and organizations' behaviors. A web of stakeholder analysis identifies how diverse groups of stakeholders are affected by various actions taken by the leading stakeholder. The findings show that Korean digital multimedia broadcasting is the outcome of a proactive strategy of telecom carriers and the Korean government's top-down industrial policy to support such strategy. The case of Korea offers implications for other countries that are pursuing mobile television (TV) development strategies. http://www.informaworld.com/smpp/content~content=a785034059~db=all~order=page

Abstract: During the last 2 decades, the media sector has changed at an unusual speed. Actual concepts describing this industry such as the media value chain are heavily challenged to grasp all relevant evolutions. This article outlines a new perspective on the media sector by modeling institutions such as music labels and radio stations as intermediaries on content markets. The concept of content intermediation is established based on the economic theories of intermediation with their assumption of imperfect market conditions between supply and demand, which result in transaction costs and the need for help by intermediaries. A preliminary catalogue of functions is derived and the case of music content intermediation demonstrates the potential of the concept. ACCESS TO FULL TEXT

Abstract: This study developed and tested a comprehensive model for media selection and budget allocation using the analytic network process (ANP; Saaty, 1996). ANP can be used to solve complex decision-making problems by integrating different measures (both qualitative/intangible and quantitative/tangible) into a single overall score for ranking decision alternatives. The resultant model may be used by expert or novice media planners with equal effectiveness. This study demonstrated how this model may be used to allocate media dollars for 2 industries: airlines and financial services. ACCESS TO FULL TEXT

Abstract: By focusing on the case study of For Him Magazine (FHM)—a magazine that currently sells in 30 editions across 5 continents—this article explores the economics and main managerial challenges associated with global expansion of media products. The success of FHM demonstrates that, to calculate the full returns available from the brand image created by a magazine title, publishers will take into account not only opportunities for domestic and international exploitation of the magazine, but also the potential to extend the brand across additional media platforms and additional complementary product markets. This study focuses on how global expansion of FHM has been managed.

Abstract: The music business is under considerable pressure for change due to digital distribution and the synergies between music services and other Internet-based products. The evolution of the old and the new emerging business models in the music industry has come into focus with the emergence of the digital distribution of music services, as described by Vaccaro and Cohn (2004) for example. Based on the same observations, Fox and Wrenn (2001) suggested new business and revenue models for music companies. To cope with the new situation, strategic alliances are being established among and between wireless infrastructure firms, operators, and product providers. Vlachos, Vrechopoulos, and Doukidis (2003) discussed a set of strategic marketing implications for product providers and mobile operators engaged in mobile music distribution. Relating to strategic considerations, and against the background of these changes to the music industry, this article explores a set of issues of strategic importance in mobile music distribution: the role of the mobile phone as an emerging “entertainment center” for progressive user segments, the increased personalization of services, and the role of various models of payment for digital (including mobile) music. Hence, the study takes as its starting point the implications of changing customer demand for mobile music services. On the basis of exploratory studies of consumer attitudes toward the digital distribution of music in general, and with a particular focus on the new territory of mobile music distribution, a set of propositions is generated and discussed.

Abstract: With a strong domestic film market in Korea, many foreign films are losing share, including Hollywood films that dominate the global market. In fact, Hollywood films that once dominated the Korean market with 70%–80% market share until 1998 witnessed a decrease in market share to 40% in 2005. Within 7 years, almost half of the Korean market share has decreased. The South Korean film market has been characterized by competition between domestic and Hollywood films where the combined market share exceeds 95% (KOFIC, 2005). What is the strategy of Hollywood films in competing with Korean films? What are some of the reasons why Hollywood films make up half of the top Korean market, whereas Korean films still face the challenge of reducing the huge gap between a blockbuster and failed films? This article examines the distribution strategy of Hollywood's major studios as witnessed recently in the Korean market based on the number of screens and the release date.

Abstract: Next to television sets and computer monitors, today's mobile telephones offer a “third screen ”that delivers information, entertainment, communication, and even transactional services to a growingly mobile society. In this study, the author examined the state of the mobile phone industry and assessed the strategies that established media firms have adopted in exploring this emerging platform. It was found that media conglomerates with strong brands have an advantage in this emerging content market. ACCESS TO FULL TEXT

Abstract: The Digital Video Recorder (DVR) was often considered the awaited revolution in the way people use television; however, TV recipients seem reluctant to adopt this innovation. This article suggests a new perspective in that the DVR should be interpreted as a supply-side service innovation instead of a hardware consumer innovation. Evaluating the perceived attributes of the DVR as an innovation, it turns out that the supply-side service innovation is more likely to succeed. The article discusses the possible impact of the DVR on the value chain of television and on the exploitation chain of motion picture rights. Focusing on the features of time shifting and advertising avoidance, it is shown that the relevance of broadcasters will diminish in comparison to the distributors'. Finally, the article discusses how the DVR might develop as a new profit window in the exploitation chain of motion picture rights and thereby make a lead into video distribution without a physical medium. Altogether, it is shown that the distributors will benefit more from the DVR than the recipients will, and therefore, it is indicated to change perspectives and evaluate the DVR as a supply-side innovation. ACCESS TO FULL TEXT

Abstract: This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments in local television stations in the United States. The purpose was to determine if commonalities exist, in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers. The results indicated some similarities in planning approaches, but suggested significant differences in how the two industries approach key elements of traditional strategic planning. The primary conclusion drawn from the research suggests the local television news industry in the United States has informally adapted strategic planning processes to their needs with heavy emphasis on tactical execution. ACCESS TO FULL TEXT

Abstract: This article provides a nonquantitative social benefits and costs framework for discussing the impact of converged broadband networks on society. Societal benefits discussed include choice, control, convenience, competition, community and connectivity, education, democratization, audience feedback and product improvement, economic growth, telework, multitasking skills, and regulation. Discussion of societal costs focuses on privacy and security, intellectual property and piracy, social isolation and human interaction, journalistic standards, telework, the digital divide, globalization, mass content, community decline, desensitization to violence, audience fragmentation, regulation, and workplace productivity. ACCESS TO FULL TEXT

Abstract: Among the common assumptions made about the U.S. journalistic labor market is that it is hierarchical, with entry-level hiring done almost exclusively by smaller organizations. Individuals are thought to be able to gain employment at larger media organizations only after they have served time in smaller ones. The assumed normal career progression for a newspaper journalist is from a small newspaper, perhaps even a weekly, to a larger one and on up the chain, with employment at larger organizations open only to those who have served their time at the lower levels of the employment chain. It generally is assumed that these patterns of employment have remained relatively stable across time. This article draws on an unusual data source consisting of surveys of daily newspaper editors in 1986 and every 5 years after, with the most recent survey conducted in 2001. Questions on each of the instruments provide basic data on hiring in the newspaper industry the year before. Analysis of these data shows that most entry-level hiring is done by smaller daily newspapers. There are exceptions, however, with some larger organizations also hiring journalists with no prior journalistic experience. The analysis shows that this pattern has not changed markedly over the last 20 years, although the levels have varied based on market forces. It also shows that membership in a newspaper group impacts hiring. The explanation offered is that group newspapers have created an extended internal labor market. ACCESS TO FULL TEXT

Abstract: The field of telecommunications is at a historic crossroads in its evolution and development. The combination of a rapidly changing global economy coupled with advancements in new media and telecommunications technology are having a profound effect on higher education and those academic disciplines that specialize in media management, telecommunications, and management of information systems. This article is about change and what we as educators are doing to prepare our students for the future world of work. Special attention is given to the challenges and opportunities that face the telecommunications discipline itself. Tomorrow's telecommunications professionals will have to be trained using a far more innovative approach to curriculum design than was the case in past years. The long-term success of any academic program will ultimately depend on the proper blending of its core strengths with a view toward the future in terms of innovative curriculum design. ACCESS TO FULL TEXT

Abstract: Emerging broadband communication technologies are providing an infrastructure for a unifying platform for 3 converging industry sectors: computing, telecommunications, and broadcasting. Despite the steady growth of broadband access in the United States (with 14.5% broadband penetration), the country ranks only 12th among 30 Organisation for Economic Co-operation and Development (OECD) countries (OECD, 2005). For rapid growth in broadband diffusion, the Federal Communications Commission (FCC) has considered access-based competition and facilities-based competition as important policy tools. Through 2 different econometric analyses (time series analysis and multiple regression analysis), this study examines whether platform competition, access-based competition, and other factors have influenced broadband deployment. The result of the time series analysis shows that platform competition has been a key driver of broadband deployment in the United States. The multiple regression analysis suggests the availability of different broadband platforms and the level of income have influenced broadband diffusion. The main findings of this study imply that regulation across platforms should be competitively neutral and that Congress and the FCC should embrace further platform competition through new technologies like broadband over power-line and wireless broadband. ACCESS TO FULL TEXT

Abstract: Music majors, who have been suffering from dwindling revenues in their core business, are placing extraordinary hopes on the new market of over-the-air (OTA) downloads. However, until now there has been no broad academic discussion about this market. In particular, two central questions have not yet been addressed: (a) Which factors influence the success of music majors in the OTA-download market?, and (b) How can music majors increase their success in this market? To answer these questions, this study used a holistic research approach, which combines an economical and a sociological perspective. This study first identified the drivers for the success in the OTA-download market and analyzed these factors in 1 large-scale survey (n = 1,780) in Germany and a series of expert interviews. Subsequently, a mathematical Excel-based tool was constructed and data optimization techniques from operations research were applied to derive the optimal mix of strategic measures that maximizes the success of music majors in the German OTA-download market. Finally, recommendations for implementing these strategic measures are presented. This explorative study provides a systematic understanding of the general factors driving success in any OTA-download market. Therefore, there is hope that it will be relevant for both German and international scholars and managers. ACCESS TO FULL TEXT

Abstract: This article applies the concept of mass customization to the newspaper industry. Although the theory of mass customization has received considerable attention in recent years, its application to the printed mass media market has been almost totally neglected. Researchers have not provided any empirical evidence of a substantial market for mass customized printed newspapers, and we do not know much about customer attitudes toward such innovations. This article contributes to research on both issues. Based on an empirical survey (n = 2,114), we examine consumer acceptance of an individualized newspaper. We address the 2 most pressing issues associated with mass-customized products. These are consumer willingness to pay a premium and consumer willingness to devote additional effort to “designing ”such a newspaper. The results, based on conjoint analysis, suggest that consumers are generally willing to devote effort to customizing their news. However, only those who are well-educated and belong to the upper socioeconomic strata are willing to pay extra for individualized newspapers. When introducing mass-customized media, management should focus on these customer groups and their respective preferences. ACCESS TO FULL TEXT

Abstract: Newspapers that seek first-mover advantage too often have expended financial capital and personnel resources on new media initiatives without fully appreciating the obstacles or the potential outcomes, an approach that may be understandable in an increasingly competitive marketplace fueled by the explosive growth of the Internet. Newspaper editors still question whether and how to integrate their Internet editions into existing newsrooms in hopes of leveraging the strengths of each. A survey of 63 major metropolitan U.S. newspaper editors showed that these managers have a high level of commitment to integration. In addition, a statistically significant relationship was found between multiple procedural or policy factors and management perception that integration had met management objectives. If integration between the newspaper and its online service is the desired outcome, the most important factors appear to include having a partnership with other media, instituting a converged news desk that handles stories regardless of medium or distribution method, having management commitment to integration, equalizing perceptions of status between newspaper workers and online workers, empowering online staff to actively participate in planning meetings, utilizing the online service for breaking news that occurs off-publication cycle, and encouraging print-side staff members to generate content for exclusive use online. ACCESS TO FULL TEXT

Abstract: (2006). News Media Performance in Hypercompetitive Markets: An Extended Model of Effects. International Journal on Media Management: Vol. 8, No. 2, pp. 60-69.