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  4. 2012
Showing papers in "Strategic Direction in 2012"
Journal Article•10.1108/SD.2012.05628GAA.012•
Sustainability nears a tipping point

[...]

David Kiron
18 May 2012-Strategic Direction

382 citations

Journal Article•10.1108/SD.2012.05628CAA.005•
Untangling dynamic and operational capabilities: strategy for the (n)ever-changing world

[...]

Constance E. Helfat
10 Feb 2012-Strategic Direction
TL;DR: Why the line between dynamic and operational capabilities is unavoidably blurry is explained, implications for capabilities that promote economically important but seemingly gradual change are drawn, and recommendations for future research are provided.
Abstract: We explain why the line between dynamic and operational (or ordinary) capabilities is unavoidably blurry, draw implications for capabilities that promote economically important but seemingly gradual change, and provide recommendations for future research that takes these issues into account.

230 citations

Journal Article•10.1108/SD.2012.05628CAA.004•
Value creation and value capture with frictions

[...]

Olivier Chatain
10 Feb 2012-Strategic Direction
TL;DR: In this paper, the authors define frictions as incomplete linkages in the industry value chain that keep some parties from meeting and transacting, and show that firms with a competitive advantage prefer industries with lower levels of frictions than their disadvantaged rivals.
Abstract: We use a formal value-based model to study how frictions in the product market affect value creation and value capture. We define frictions as incomplete linkages in the industry value chain that keep some parties from meeting and transacting. Frictions, which arise from search and switching costs, vary across markets and over time as, for example, products commoditize and competition becomes more global. Importantly, frictions moderate the intensity of industry rivalry, as well as the efficiency of the market. We find that firms with a competitive advantage prefer industries with lower levels of frictions than their disadvantaged rivals. We show that the effect on industry attractiveness of different competitive forces, such as rivalry and barriers to entry, cannot be analyzed independently. We introduce resource development in our model to study the emergence and sustainability of competitive advantage. Firm heterogeneity emerges naturally in our model. We show that the extent of firm heterogeneity falls with the level of frictions, but sustainability increases. Overall, we show that introducing frictions makes value-based models of strategy even more effective at integrating analyses at the industry, firm and resource levels.

120 citations

Journal Article•10.1108/SD.2012.05628IAA.012•
What Matters Now

[...]

Gary Hamel
17 Aug 2012-Strategic Direction
TL;DR: In this paper, Hamel, gourou du management, est formel : dans un environnement de plus en plus incertain, ce qui importe avant tout est de reinventer notre facon de diriger.
Abstract: Autonomie et liberte plutot que bureaucratie et controle. Gary Hamel, gourou du management, est formel : dans un environnement de plus en plus incertain, ce qui importe avant tout est de reinventer notre facon de diriger. Une approche a mille lieues des theories du XXe siecle qui pronaient le command & control. Au contraire, la bonne facon de gonfler le moral des troupes et de leur insuffler creativite et ardeur au travail est desormais de traiter chacun en adulte, maitre de ses decisions. Et ce, dans le plus sympathique mepris des principes hierarchiques. S’appuyant sur les bonnes pratiques issues d’entreprises resolument avant-gardistes (notamment WL Gore), et examinant point par point les problemes auxquels tout dirigeant est confronte, Gary Hamel donne des cles pour inventer le management de demain et eviter les desastres d’un « printemps bureaucratique ». A lire comme un guide de survie.

92 citations

Journal Article•10.1108/SD.2012.05628IAA.008•
A reverse-innovation playbook

[...]

Vijay Govindarajan
17 Aug 2012-Strategic Direction

85 citations

Journal Article•10.1108/SD.2012.05628GAA.010•
Corporate sustainable development: testing a new scale based on the mainland Chinese context

[...]

Wing S. Chow
18 May 2012-Strategic Direction
TL;DR: According to the predominant corporate sustainable development (CSD) framework, this exploratory paper verifies that CSD construct can be modeled by integrating the dimensions of social, economic, and environmental development as discussed by the authors.
Abstract: According to the predominant corporate sustainable development (CSD) framework, this exploratory paper verifies that CSD construct can be modeled by integrating the dimensions of social, economic, and environmental development. We first developed and validated measurement scales for these three dimensions based on a survey of 314 managers in mainland China. Then, using structural equation modelling, we confirmed that the proposed model is valid. Therefore, our findings may allow researchers to explore CSD further, and practitioners to develop their understanding of CSD initiatives in organizations.

77 citations

Journal Article•10.1108/SD.2012.05628IAA.007•
Selling mobility instead of cars: new business strategies of automakers and the impact on private vehicle holding

[...]

M. Firnkorn
17 Aug 2012-Strategic Direction

64 citations

Journal Article•10.1108/SD.2012.05628BAA.010•
Business group affiliation, performance, context, and strategy: a meta-analysis

[...]

Michael Carney
13 Jan 2012-Strategic Direction

62 citations

Journal Article•10.1108/SD.2012.05628IAA.005•
Higher growth through the Blue Ocean Strategy: implications for economic policy

[...]

H. Kovacic1•
University of Ljubljana1
17 Aug 2012-Strategic Direction
TL;DR: In this article, a new approach to policy making that stems directly from the entrepreneurial perspective is proposed, which examines a successful business strategy framework -the Blue Ocean Strategy -to discover conditions for high growth, namely cooperation, collaboration between companies of different sizes, value innovation, and creation of uncontested markets.
Abstract: a b s t r a c t Higher growth is a key goal of companies, governments, and societies. Economic policies often attempt to attain this goal by targeting companies of certain sizes that operate in specific industries and focus on a specific business activity. This approach to policy making has considerable shortcomings and seems to be less than fully effective in increasing economic growth. We suggest a new approach to policy making that stems directly from the entrepreneurial perspective. This approach examines a successful business strategy framework - the Blue Ocean Strategy - to discover conditions for high growth. We test the propositions on empirical data for two cases of successful high-growth business, namely Slovenian gazelles and Amazon.com. The results reveal a gap between the macro level of economic policy making to achieve higher growth and the micro level of business growth. The findings call for a change in the focus of economic policies on specific size companies, industries, and business activities to intraindus- try cooperation, collaboration between companies of different sizes, value innovation, and creation of uncontested markets.

45 citations

Journal Article•10.1108/SD.2012.05628IAA.004•
Advancing project and portfolio management research: applying strategic management theories

[...]

Yvan Petit1•
Université du Québec à Montréal1
17 Aug 2012-Strategic Direction
TL;DR: A literature review and four research experiences illustrate the advances achieved through the use of these three theoretical perspectives, and contribute to the development of this field by providing examples and guidance for theory development and future research as mentioned in this paper.
Abstract: This paper focuses on the application of strategic management theories to Project Management and Project Portfolio Management research, specifically the Resource-Based View, Dynamic Capabilities, and Absorptive Capacity. A literature review and four research experiences illustrate the advances achieved through the use of these three theoretical perspectives, and contribute to the development of this field by providing examples and guidance for theory development and future research. Commonalities between the research examples include a strong strategic focus, recognition of the importance of knowledge and learning, and research questions seeking understanding and explanation. These research experiences outline the successful application of strategic management theories to a wide range of contexts, using diverse methodologies at a variety of levels of analysis. The findings indicate a broad potential for further fruitful research stemming from the relatively recent application of strategic management theories to Project Management and Project Portfolio Management research. © 2012 Elsevier Ltd. APM and IPMA. All rights reserved.

45 citations

Journal Article•10.1108/SD.2012.05628FAA.006•
The globalization of social media: consumer relationships with brands evolve in the digital space

[...]

M. Fosdick
13 Apr 2012-Strategic Direction
TL;DR: In this article, the authors argue that since 2009, official company and brand websites have typically been losing audiences due to the emergence of social media marketing by brands which is an increasingly pervasive Marcoms practice.
Abstract: • social networks are now clearly in the ascendancy compared to other social media forms such as blogs and user groups. since 2009, they have emerged as the primary way regular internet users stay in contact with each other. • since 2009, official company and brand websites have typically been losing audiences. We believe this is probably due, in part, to the emergence of social media marketing by brands which is an increasingly pervasive Marcoms practice. • Globally, 18% of users claim to have actively set up an online brand community, arguably the ultimate expression of consumers wishing to control their relationship with brands.
Journal Article•10.1108/SD.2012.05628GAA.013•
Strategic delegation: a review, theoretical integration, and research agenda

[...]

Metin Sengul
18 May 2012-Strategic Direction
Journal Article•10.1108/SD.2012.05628DAA.006•
Middle managers strategic role in the corporate entrepreneurial process: attention-based effects

[...]

Chao Guo
16 Mar 2012-Strategic Direction
Journal Article•10.1108/SD.2012.05628FAA.004•
Social marketing meets interactive media: lessons for the advertising community

[...]

N. Moran1•
Virginia Tech1
13 Apr 2012-Strategic Direction
TL;DR: In this article, advertisers involved with social marketing are beginning to recognise the sea change that is coming due to the spread of interactive media usage throughout many subpopulations of interest, and they are starting to recognize the need to adapt to this change.
Abstract: Advertisers involved with social marketing are beginning to recognise the sea change that is coming due to the spread of interactive media usage throughout many subpopulations of interest. Unfortun...
Journal Article•10.1108/02580541211212754•
Embracing new media in Fiji: the way forward for social network marketing and communication strategies

[...]

Anas Khan, Riad Khan
16 Mar 2012-Strategic Direction
TL;DR: In this paper, the authors outline the power of social networking that companies in Fiji could use as the twenty-first century media tool to facilitate marketing activities and reach out to customers more than ever before.
Abstract: Purpose – This paper aims to outlines the power of social networking that companies in Fiji could use as the twenty‐first century media tool to facilitate marketing activities and reach out to customers more than ever before.Design/methodology/approach – The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and communications.Findings – Social networking sites such as face book has become an essential modern media channel to position firms and its brands in the market and facilitate marketing activities and communication strategies. Social media networks with its unsurpassed reach and coverage capabilities have become one of the most powerful sources of socialized media to connect people.Originality/value – The paper presents the arguments in a condensed and easy‐to‐digest format.
Journal Article•10.1108/SD.2012.05628GAA.009•
Using social network strategy to manage construction projects in China

[...]

Florence Yean Yng Ling
18 May 2012-Strategic Direction
Journal Article•10.1108/SD.2012.05628DAA.003•
Rivalry within strategic groups and consequences for performance: the firm-size effects

[...]

Felipe Ruiz-Moreno
16 Mar 2012-Strategic Direction
Journal Article•10.1108/SD.2012.05628DAA.011•
Testing the waters: using collective real options to manage the social dilemma of strategic alliances

[...]

Gregory B. Northcraft
16 Mar 2012-Strategic Direction
TL;DR: In this paper, the authors extend real options research by introducing the concept of collective real options and model how collective real option provides strategic alliances a mechanism to manage social uncertainty by producing relational small wins that develop trust.
Abstract: We extend real options research by introducing the concept of collective real options and model how collective real options provide strategic alliances a mechanism to manage social uncertainty. Collective real options manage social uncertainty by producing relational small wins that develop trust. The amount of trust developed by acquiring a collective real option depends on the exposure of alliance partners. Alliance partner reputation also plays an important role in the impact of collective real options.
Journal Article•10.1108/SD.2012.05628HAA.011•
When budgeting backfires: how self-imposed price restraints can increase spending

[...]

Jeffrey S. Larson
15 Jun 2012-Strategic Direction
TL;DR: The authors showed that salient price restraint can increase consumers' preferences for high-priced, high-quality items, leading to larger differences in perceived quality between options and a greater focus on quality during the final decision.
Abstract: A common strategy for controlling spending is to impose a price restraint on oneself. For example, a consumer who is concerned with limiting expenses may decide before going shopping that he or she only wants to spend approximately $100 for a particular purchase. Although conventional wisdom predicts that self-imposed price restraints will decrease consumer spending, the authors show that salient price restraints can actually increase consumers' preferences for high-priced, high-quality items. The authors propose that making a price restraint salient has the effect of partitioning consumers' evaluations of price and quality, leading to larger differences in perceived quality between options and a greater focus on quality during the final decision. Thus, while budgets and other types of price restraints can limit spending by eliminating some high-priced options from consideration, this research suggests that they can also have the ironic effect of increasing consumers' spending relative to a situa...
Journal Article•10.1108/SD.2012.05628KAA.008•
A contextual theory of organizational learning from failures and successes: a study of acquisition completion in the global newspaper industry, 1981-2008

[...]

Katrin Muehlfeld1•
Utrecht University1
05 Oct 2012-Strategic Direction
TL;DR: In this paper, the authors investigate whether learning from experience gained in different acquisition contexts is limited to influencing subsequent outcomes of same-context transactions, and analyze whether learning patterns in response to prior successes and failures differ across acquisition contexts, depending on two properties of these contexts, the degree of structural variance and the level of stimulation of learning.
Abstract: This study develops and tests theory about the context-specificity and outcome-dependence of experiential learning in acquisition processes. First, we investigate whether learning from experience gained in different acquisition contexts is limited to influencing subsequent outcomes of same-context transactions. Second, we analyze whether learning patterns in response to prior successes and failures differ across acquisition contexts, depending on two properties of these contexts—the degree of structural variance and the level of stimulation of deliberate learning. Learning is assessed with respect to an underexplored organizational goal variable in acquisitions: completion of a publicly announced transaction. An analysis of 4,973 acquisition attempts in the newspaper industry in 1981‐2008 largely supports our theory. Copyright  2012 John Wiley & Sons, Ltd.
Journal Article•10.1108/SD.2012.05628HAA.007•
International strategy and performance – clustering strategic types of SMEs

[...]

Birgit Hagen
15 Jun 2012-Strategic Direction
TL;DR: In this paper, a theoretical analysis of strategic orientations and strategic behaviour in international SMEs is provided, followed by an empirical investigation based on a sample of Italian SMEs. And the link between strategic type and international performance is subsequently analyzed using logistic regression.
Abstract: A B S T R A C T This paper identifies different strategic types of internationalised SMEs, in so doing providing managers and entrepreneurs with a much better understanding of the main strategic options and their relationship with the international performance of firms. We provide a theoretical analysis of strategic orientations and strategic behaviour in international SMEs, followed by an empirical investigation based on a sample of Italian SMEs. The SMEs are grouped into strategic types using cluster analysis, and the link between strategic type and international performance is subsequently analysed using logistic regression. The empirical data suggest that there are four broad strategic types, namely an entrepreneurial/growth-oriented group of firms, a customer-oriented group, a product/inward-oriented cluster, and a further group of firms that lacks strategic orientation. The characteristics of the strategic clusters are discussed, and the regression results show that a clear and proactive strategic orientation and its consistency with business strategy leads to improved international performance. This confirms the positive and highly significant role of strategic types.
Journal Article•10.1108/SD.2012.05628FAA.007•
Practical implications and future research directions for international sports management

[...]

Vanessa Ratten
13 Apr 2012-Strategic Direction
TL;DR: The role of entrepreneurial sports management in different countries is discussed in this article, as it highlights the changes that have occurred in the global business environment and how businesses compete in the international marketplace and how there is a large potential for entrepreneurial international sport ventures.
Abstract: International sports management is a unique area of academic and practitioner interest, as it is an important part of the global economy. Sport is an international product and service that influences businesses on a global scale. While there is a lot of global media attention on sport in general, there is a gap in the literature on international sports management. The aim of this article is to discuss practical implications and future research directions for international sports management. Therefore, the purpose of this article is to integrate the international management and sports management areas of study. The role of entrepreneurial sports management in different countries is discussed, as it highlights the changes that have occurred in the global business environment. Different areas of international sports management (sports internationalization, sports entrepreneurship, sports branding, sport and corporate social responsibility, sports tourism, regional development of sport, sports marketing, and international action sports) are discussed in terms of practical implications and future research directions. This article demonstrates how businesses compete in the international marketplace and how there is a large potential for entrepreneurial international sport ventures. The major finding of this article is that international sports management is a unique area of study that deserves more attention. © 2011 Wiley Periodicals, Inc.
Journal Article•10.1108/SD.2012.05628HAA.013•
Using firm-level leverage as an investment strategy

[...]

Yaz Gulnur Muradoglu
15 Jun 2012-Strategic Direction
Journal Article•10.1108/SD.2012.05628HAA.012•
A passage to India: a dual case study of activities, processes and resources in offshore outsourcing of advanced services

[...]

P.D. Orberg Jensen
15 Jun 2012-Strategic Direction
Journal Article•10.1108/SD.2012.05628BAA.008•
Innovating in uncertain markets: ten lessons for green technologies

[...]

George S. Day
13 Jan 2012-Strategic Direction
Journal Article•10.1108/SD.2012.05628HAA.004•
Alignment of strategy and structure in international firms: an empirical examination

[...]

Birgitte Grøgaard
15 Jun 2012-Strategic Direction
TL;DR: In this paper, the authors examined the internal alignment of strategy and structure in multinationals when such dual pressures are recognized, and found a lower than expected level of internal strategy-structure alignment.
Abstract: It is increasingly recognized that many multinationals face dual global and local pressures. Foreign subsidiaries are thus expected to exhibit different needs in terms of their internal integration or responsiveness to local needs. This study examines the internal alignment of strategy and structure in multinationals when such dual pressures are recognized. The findings show a lower than expected level of internal strategy–structure alignment. A number of post hoc interviews suggest that contrary to the discussion of differences across foreign subsidiaries’ external environments, dual global and local pressures are frequently experienced within the same foreign subsidiary. The balancing act of aligning strategy and structure in MNCs is thus more complex than existing theoretical frameworks predict. Multinationals may choose to prioritize selective structural characteristics to achieve sufficient levels of both integration and responsiveness.
Journal Article•10.1108/02580541211268366•
Winning in high velocity markets: the case of BSkyB

[...]

John James Oliver1•
Bournemouth University1
14 Sep 2012-Strategic Direction
TL;DR: In this article, the authors argue that organizations can win in high-velocity markets by adapting their resource base, renewing capabilities and competencies and achieving dynamic capability, in a compressed timescale, due to the fast changing nature of market conditions.
Abstract: Purpose – Many businesses have seen their markets and competitive set transformed over the past decade. This revolutionary context has created many high‐velocity markets, where rapid change is a constant, and defining the strategic direction of a firm becomes a more complex activity. This paper seeks to argue that organizations can win in high‐velocity markets by adapting their resource base, renewing capabilities and competencies and achieving dynamic capability.Design/methodology/approach – An extensive review of business and management literature is combined with primary research into a number of large media companies.Findings – Winning in high‐velocity markets requires organizations to adapt their resource base, in a compressed timescale, due to the fast changing nature of market conditions.Practical implications – Organizations react differently in the same high‐velocity market conditions. Some will look for opportunities that will provide them with a platform for a step change in their capabilities ...
Journal Article•10.1108/SD.2012.05628DAA.004•
Public versus private sector procurement ethics and strategy: what each sector can learn from the other

[...]

Timothy G. Hawkins1, Michael J. Gravier2, Edward H. Powley1•
Naval Postgraduate School1, Bryant University2
16 Mar 2012-Strategic Direction
TL;DR: In this paper, the authors explore differences between the for-profit and not-for-profit sectors on two critical aspects of business-to-business procurement: ethics and strategy.
Abstract: The government purchasing market constitutes the largest business sector in the world. While marketers would benefit from a deep understanding of both sectors, how the two sectors differ in terms of ethics and strategy largely remains unknown. The purpose of this research, therefore, is to explore differences between the for-profit and not-for-profit sectors on two critical aspects of business-to-business procurement: ethics and strategy. Using survey data from a sample of 328 procurement professionals in the for-profit and not-for-profit sectors, key differences are explored. Findings suggest that buyers in the for-profit sector are more likely to behave opportunistically. Conversely, the buyers’ leaders in the not-for-profit sector behave more opportunistically and are more willing to turn a blind eye to their subordinate buyers’ opportunistic behaviors. In addition, key differences in procurement strategy are unveiled suggesting that not-for-profit procurement practices have some room for improvement. Based on the findings, theoretical and managerial implications are drawn, and a future research agenda is proposed.
Journal Article•10.1108/SD.2012.05628FAA.003•
Is SCRM really a good social media strategy

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Lawrence Ang
13 Apr 2012-Strategic Direction
TL;DR: In this paper, customer relationship management (CRM) practitioners advocate adopting social CRM (that is, SCRM) strategies, but what is sometimes proposed is nothing more than the rehashing of old ideas such as one-to-one communication, relationship marketing or customer engagement applied to social media.
Abstract: With the growth of social media, some customer relationship management (CRM) practitioners advocate adopting social CRM (that is, SCRM) strategies. However, what is sometimes proposed is nothing more than the rehashing of old ideas such as one-to-one communication, relationship marketing or customer engagement applied to social media. Such thinking misses the crucial point that social media is about people interacting with each other (in a community). To develop a good social media strategy, it is important to realise that technologies are now allowing people to quickly connect, converse, create and collaborate with each other. Organisations forging new social media strategies should take this into account and not necessarily be tied to activities associated with their current (and possibly ineffective) CRM system.
Journal Article•10.1108/02580541211256611•
The net generation: its impact on the business landscape

[...]

David Dumeresque1•
Harvard University1
17 Aug 2012-Strategic Direction
TL;DR: In this paper, the authors discuss the salient differences between two current generations of employees, and aim to improve managers' understanding of digital natives and what they need to do to attract and retain the necessary talent required to achieve ongoing business success.
Abstract: Purpose – This paper addresses a new generation of employees and the effect this generation is having on the current business landscape.Design/methodology/approach – It is only recently that business leaders have become aware of this generational shift that is impacting on their organizations, but digital natives are not well understood by most senior management today.Findings – This paper discusses the salient differences between two current generations of employees, and aims to improve managers' understanding of digital natives and what they need to do to attract and retain the necessary talent required to achieve ongoing business success.Practical implications – The issues addressed in this paper will benefit all those who are responsible for the recruitment, development, promotion and management of people, irrespective of the nature or size of their businesses.Originality/value – The term “digital natives” appeared in the academic literature more than a decade ago, but little attention has been paid t...

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