Abstract: Based on research into the benefits of involvement in reading for pleasure and the operation in the US of pre-arrival shared reading schemes for those about to embark on a university education, both within the context of wider research into how to engage newly arrived students in their institution, an exploration was made of the likely response to such a shared reading scheme within a London university. A representative sample of current first years were asked about their how they spent their leisure time, their attitudes towards and involvement in reading for pleasure and their reactions to such a potential scheme. The findings were that more reading for pleasure was taking part than had been anticipated, that students were generally keen to become more involved in reading and that a shared reading scheme would be welcomed by the majority of students. The decisions made on the basis of the outcomes are discussed, along with recommendations for future associated research.

Abstract: Book trailers are a newer medium of video advertising intended to entertain and entice viewers into reading the featured book. So far, there has been little research on this form of persuasive digital storytelling, for which few established conventions yet exist. This article summarizes the results of a content analysis of 30 book trailers published on YouTube by the erstwhile ‘Big Six’ publishers’ young adult imprints. The content analysis uncovered patterns and indicators of rhetorical success among these video advertisements, which suggest some recommendations for publishers to consider when creating book trailers in the future.

Abstract: En este texto se presentan los resultados del analisis del discurso sobre la criminalidad en textos informativos televisivos y su relacion con una percepcion “desmedida” respecto de la delincuencia por parte de la mayoria de la poblacion en Costa Rica Para su realizacion se aplicaron conceptos de la linguistica, el analisis del discurso y el analisis critico del discurso, ademas de teorias sociales y psicologicas El estudio permite afirmar, entre otras cosas, que las caracteristicas de ese discurso tienen la capacidad de producir miedo en parte de la poblacion y, por ende, jugaria un papel importante –junto a discursos emitidos por otras fuentes– en la sensacion de inseguridad en Costa Rica

Abstract: This paper builds on a previous paper in this journal (Baverstock, Logos 24 (3), 2013) which covered the establishment of Reading Force, a shared-reading initiative to promote improved communication between members of British Armed Forces families and to help mitigate the particular difficulties of service life. It begins by considering the range of difficulties experienced by Forces families and the literature associated with their effective management and support. It then considers the various means of communication with Forces families and associated opportunities and barriers. It examines how project effectiveness was assessed, and why accessing data and hence precise analysis have proven difficult, and considers other methods of estimating outcomes. Finally, prospects for future project development are considered.

Abstract: No obstante la importancia que actualmente se le reconoce al desarrollo de habilidades metacognitivas para facilitar el dominio de destrezas vinculadas al aprendizaje de habilidades escriturales, son pocos, en nuestro pais, los antecedentes que dan cuenta de investigaciones de este tema en estudiantes pertenecientes a las universidades de regiones El presente trabajo corresponde a un estudio cuasi experimental que tuvo como objetivo central constatar si el desarrollo de destrezas metacognitivas incide en la mejora de la calidad de textos argumentativos escritos por estudiantes universitarios Para ello se desarrollaron seis talleres en los cuales los estudiantes revisaron aspectos de la teoria de la ensenanza escritural en el marco de una metodologia metacognitiva Participaron dos grupos de estudiantes: uno de control y otro experimental, los que fueron sometidos a un test de entrada y otro de salida De los resultados obtenidos es posible concluir que, efectivamente, aquellos estudiantes que dominan una metodologia metacognitiva producen textos argumentativos de mejor calidad

Abstract: Una forma frecuente de medir y estimular el desarrollo narrativo infantil utiliza el recontado de una narracion (Owen, 2006). En Chile, se han disenado tareas considerando la estructura del input verbal, tanto en un nivel lexico-sintactico como textual, estableciendose –incluso– niveles de complejidad (Pavez & Coloma, 2005). En el marco del Proyecto FONDECYT 1130420, para elaborar un cuento infantil –input de la tarea de recontado– se hizo hincapie no solo en los rasgos verbales, sino tambien visuales del relato. De tal forma, se propuso un doble objetivo: disenar las imagenes de una historia potenciando su significado a traves de una gramatica visual y observar en que medida estos elementos aparecen reflejados en el recontado oral de los sujetos. Para este proposito, junto a la Gramatica de la Historia para el discurso (Stein & Glen, 1979), se considero la Gramatica de Diseno Visual (Kress & Van Leeuwen, 1996) y sus herramientas analiticas para la construccion de imagenes. El cuento se piloteo en una muestra de 20 pre-escolares de Kinder de un colegio particular subvencionado de la Region de Valparaiso. Sus discursos fueron videograbados, transcritos y analizados. Se observo que todas las imagenes narrativas aparecen mencionadas en mas de un 60% de los recontados. Ademas, existen tres referidas en el 90% de los discursos infantiles y representan momentos cruciales del relato o cierta complejidad del input como la simultaneidad de acciones. Estos resultados permiten valorar la importancia de los elementos visuales del cuento en la tarea de recontado infantil.

Abstract: This paper is based on primary research conducted with 22 senior publishing industry managers in the UK as a preliminary survey for a PhD. It seeks to establish a base on which to develop further research around the changes taking place in the organizational and collaborative behaviour of an industry facing digital challenges. The survey asked the 22 managing directors and operations and digital directors how they view current conditions in the industry in light of digital change. It allows subjects to speak for themselves in order to learn (a) how far-reaching they feel change is, (b) where that change is having most effect in their day-to-day business, (c) whether they themselves are making organizational changes, and (d) how far collaboration forms part of this change. The collaboration aspect of the survey unpicks in more detail how far collaborations are (a) increasing in frequency, (b) are changing in vision (i.e. more exploratory or not), and (c) involve different organizational behaviour. The research reveals many areas of clear consensus around key issues of technical competence, new patterns in consumption, entrepreneurship, and silo structures. There is an understanding that the ability to respond quickly and to innovate continuously is essential. On collaborations, most people concurred that they were entering more partnerships than in the past and that these were often more experimental in approach and involved sharing risk; ultimately, this points to a clearer strategy emerging in companies to develop structures, skills, and techniques to facilitate new styles of collaboration, which in turn may lead to new ways of innovating in a flexible, failure-tolerant way.

Abstract: This paper demonstrates how involving a designer from the start of a publishing project can shift the way books are conceived and produced. It references Gerard Genette’s paratextual theory to explain how designers might transition from generating the material paratext for a book (cover and internal design/typesetting) to collaborating with writers on the development of the primary text (the content of the book). Using the print-on-demand book Analogue Bodies as a case study, the article describes how emerging digital communication, design, and production tools allow designers to collaborate with writers in more experimental ways.

Abstract: El principal objetivo de este estudio consiste en dar cuenta de como se enmarca la forma de tratamiento nominal marico(a) en el habla de jovenes universitarios de Caracas, Venezuela, dentro de la Teoria de la cortesia, segun la perspectiva ofrecida por los hablantes. Igualmente, se busca documentar que cambios esta presentando en los contextos de uso asi como en sus funciones pragmaticas. Los participantes fueron 60 estudiantes universitarios, 30 mujeres y 30 hombres, de 17 a 21 anos. Tradicionalmente, la palabra marico(a) se ha usado como agresion verbal vulgar y ha sido, generalmente, considerada un insulto. Luego del analisis cualitativo de los datos, se plantea que esta FTN se halla en una fase de transicion de insulto a marcador pragmatico anticortes que indica solidaridad dentro de un grupo etario especifico y esta perdiendo su caracter agraviador. En la actualidad, la juventud caraquena emplea esta FTN no solo para implicar lazos de amistad, sino para expresar emociones como sorpresa y enojo, crear efectos de intriga, hacer bromas, abrir y cerrar oraciones e, incluso, sustituir otras FTN que nunca han sido consideradas insultos en el espanol de Venezuela. La metodologia empleada fue el cuestionario y el analisis cualitativo de reportes en primera persona. Las variables de edad y sexo son factores determinantes, puesto que parece haber tendencia entre los jovenes entrevistados a no emplear esta forma nominal con hablantes que estan fuera de su grupo etario y las mujeres siguen siendo conservadoras al restringir, mas que los hombres, el uso de este vocablo.

Abstract: A partir dos estudos de caso das cidades de Rio das Ostras, Conservatoria e Rio de Janeiro, vem se avaliando a importância das atividades musicais realizadas ao vivo e nos espacos publicos e privados pelos atores para a ressignificacao destas urbes do Estado do Rio de Janeiro. Parte-se do pressuposto de que ha uma cultura musical potente nestas localidades, praticada por diversos atores capaz de criar condicoes nao so para a ampliacao da sociabilidade, mas tambem para a ressignificacao inovadora das dinâmicas dessas urbes. Um pouco distinto da nocao de “cidades musicais” (como modalidade de “cidade criativa” tal como foi formulada pela UNESCO), emprega-se este conceito para designar localidades que possuem “territorialidades sonico-musicais” significativas que vem promovendo expressivas modificacoes no imaginario e cotidiano urbano.

Abstract: 1 Magister (c) en Educacion con mencion en Evaluacion y Acreditacion de la Calidad Educativa en la Universidad Nacional Mayor de San Marcos. RESUMEN La presente investigacion es de tipo basica, y las variables de estudio son, el liderazgo pedagogico del director y la evaluacion del desempeno docente. El estudio se llevo a cabo en las instituciones educativas del nivel secundario de la RED N° 09, del distrito de Villa Maria del Triunfo, Lima, Peru. La unidad de estudio esta conformada por 4 directivos y 200 docentes y la muestra esta constituida por 4 directivos y 132 docentes. El diseno de investigacion es transaccional, correlacional causal. Para la recoleccion de datos se elaboro dos cuestionarios: para el liderazgo pedagogico del director y para el desempeno docente, que se aplico a los 4 directivos y 132 docentes de la muestra. Los instrumentos aplicados fueron sometidos a juicio de expertos y cumplen con las cualidades de validez y confiabilidad. El estudio plantea la siguiente hipotesis general, el liderazgo pedagogico del director influye significativamente en la evaluacion del desempeno docente en las instituciones educativas del nivel secundario de la RED N° 09, del distrito de Villa Maria del Triunfo, Lima 2014. Los resultados obtenidos nos permiten rechazar la hipotesis nula y aceptar la hipotesis alterna, pues se ha observado a traves de la prueba de Kruskal-Wallis la influencia significativa entre el liderazgo pedagogico y el desempeno docente con un nivel de significancia del 95% obteniendo un p_valor de 0.00; ademas, se aplico la prueba de regresion lineal que permite observar la influencia del liderazgo pedagogico en un 42,4% en el desempeno docente. Palabras clave: Liderazgo pedagogico del director y evaluacion del desempeno docente. ABSTRACT This research is basic type, the variables of study, educational leadership of the director and the evaluation of the teaching performance. The study was carried out in the educational institutions of the secondary level of the NETWORK N ° 09, district of Villa Maria del Triunfo, Lima, Peru. The unit of study is formed by 4 managers and 200 teachers and it shows is constituted by 4 managers and 132 teachers. Research design is transactional, correlation causal. For the collection of data was prepared two questionnaires: for pedagogical leadership from the director and teacher performance, which was applied to 4 managers and 132 teachers in the sample. Applied instruments were subjected to expert opinion and comply with the qualities of validity and reliability. The study proposes the following general hypothesis, the pedagogical leadership from the director significantly influence the evaluation of the teaching performance in the educational institutions of the secondary level of the NETWORK N ° 09, district of Villa Maria del Triunfo, Lima 2014. The results obtained allow us to reject the null hypothesis and accept the alternative hypothesis, as he has been observed through the Kruskal-Wallis test significant influence between the pedagogical leadership and teaching performance with a significance level of 95% with a p value of 0.00; in addition, applied the test of linear regression that allows to observe the influence of the educational leadership by 42.4% in the teaching performance KEY WORDS : leadership teaching of the director and evaluation of the performance teaching.

Abstract: This article proposes a method for critical analysis of design contributions and the material properties of digital textbooks aimed at tertiary schools, in the transition to digital publishing and from paper-based books to digitally available learning materials. The suggested method, adapted from an analytic methodology proposed by design semiotician Giampaolo Proni, is grounded in a material and cultural interdisciplinary perspective on books as designed artefacts. The method, combining close descriptions of material properties, production, use, and cultural framing, is shown to be sufficient for predictive and practical design purposes in an analysis of the digital textbook iBog from the Danish publisher Systime.

Abstract: In the contemporary book-publishing industry, technological change has resulted in changes to the role of the author in book promotion, facilitating a shift in the author–reader relationship. Such developments are especially evident in genres with active online communities, such as the speculative fiction genres. This paper examines the results of an anonymous online survey of 396 speculative fiction readers and authors, composed of a total of 45 questions including both multiple choice and open-ended, long-answer questions. In a time of general uncertainty in the publishing industry, the results provide insight into the field, the author–reader interactions within it, and the influence of various aspects of author persona on readers’ reading and purchasing behaviour. The paper also explores conflict in the contemporary speculative fiction field, utilizing Pierre Bourdieu’s theories regarding hierarchized fields of cultural production and the struggles for various forms of capital inherent to them. Drawing on the results of this survey, this paper argues that, in the current publishing environment, factors such as an author’s persona, online behaviour, political or social views, and role in prominent genre controversies can have significant impacts on readers’ reception of their work, both explicitly and implicitly.

Abstract: The 16 chapters in this book form a Festschrift in honour of Henry Chakava, the distinguished Kenyan publisher who is widely recognized as one of Africa’s most dynamic and innovative publishers, as well as a prolific author of articles and studies on many aspects of publishing and the book sector in Africa.

Abstract: En esta investigacion se analiza la titulacion de los periodicos venezolanos El Nacional y Panorama sobre la guerra en Irak, para conocer la recontextualizacion de ese conflicto en la prensa de ese pais. Se sigue el modelo teorico-metodologico de Fernandez (2012) que integra el analisis linguistico con la accion comunicativa y las funciones estrategicas del discurso periodistico. Los resultados permiten caracterizar la conceptualizacion, el lexico, las construcciones sintacticas y las metaforas. Se concluye que en los titulares el periodista deja marcas linguisticas de su subjetividad, que se privilegian los actantes principales de los hechos y no se exploran las causas y las posibles consecuencias de los acontecimientos, lo cual no contribuye con el entendimiento de procesos complejos como los que involucra la guerra.

Abstract: O presente artigo propoe uma reflexao sobre a campanha "Pichacao e Crime. Denuncie.", iniciativa da Associacao Comercial do Parana e da Prefeitura Municipal de Curitiba que mobilizaram esforcos na repressao da pichacao. A campanha buscou associar a pichacao ao vandalismo e o pichador a um ser desprezivel que emporcalha a cidade, representado pelo personagem Ze Sujeira. E possivel identificar na codificacao da campanha a reproducao do discurso dominante que tem impacto apenas em parte da sociedade.

Abstract: O objetivo deste artigo e apontar e analisar os principais fatores que levaram uma pessoa, ou um grupo de pessoas, a assistir um jogo de futebol da Copa do Mundo 2014 em uma FIFA Fan Fest e nao em outros locais. Socializacao, afetividade e diversao sao aspectos considerados na analise. O papel do esporte enquanto produto de entretenimento e consumo tambem foi contemplado no estudo. O evento, pela proliferacao de imagens que proporciona, e exemplo claro do que Guy Debord definiu como Sociedade do Espetaculo. Foram entrevistadas 79 pessoas em duas FIFA Fan Fests realizadas na cidade de Sao Paulo, em partidas da selecao brasileira na Copa do Mundo 2014. Os resultados obtidos no estudo comprovam a insercao do esporte mais popular do planeta na logica das modernas estrategias de consumo. Tambem evidenciam as relacoes existentes entre o futebol, e seu universo, e a chamada industria do entretenimento.

Abstract: In order to examine whether the usual identification of neoliberal ideas with an ideological discourse is valid, this paper starts off with an analysis of what Marx terms commodity fetishism in Capital , based on which a certain sense of the concept of ideology may be inferred which would result in its being both true and false. In order to determine whether this definition of ideology may be applied to neoliberal theory, we look at its fundamental features and how they continue with or break away from economic liberalism as studied in Michel Foucault’s Birth of biopolitics . Attention is later moved to the characteristics detected by David Harvey in the socalled flexible accumulation as the latest stage of capitalism which coincides with the political implementation of neoliberal doctrine. At the end of the road travelled, it is hypothesised that this theory would be a form of ideology containing a dimension of both truth and falsehood, in line with Marx’s thought.

Abstract: Este trabalho busca discutir, a partir de dados obtidos em trabalho de campo etnografico coletivo multissituado , elementos de uma cultura comunicacional dos torcedores no Brasil. Tradicionalmente tratados como coletivo, massa, povo ou multidao pelos meios de comunicacao tradicionais (radio, TV, jornais, cinema, etc), a abordagem proposta evidencia, nas falas dos proprios torcedores, uma compreensao sofisticada do universo afetivo, familiar, economico e politico que envolve o torcer por uma equipe de futebol no Brasil contemporâneo.

Abstract: RAKTAŽODŽIAI: gyvenimo stilius, sveikata, gydymas, neįprastos sąmonės būsenos, alternatyvi kultūra.

Abstract: Cuando enfrentan un escandalo, las empresas deben entablar una comunicacion efectiva para intentar aminorar los efectos de la publicidad negativa sobre su imagen corporativa Uno de los generos empleados por las empresas como formas de discurso de reparacion de la imagen es la declaracion publica, que corresponde a un texto escrito corto emitido por una empresa con el proposito de comunicar su version de la crisis que enfrenta directamente al publico general, publicandola en el sitio web de la compania, o bien pagando una insercion en un periodico (version papel y/o online) El presente estudio, un estudio de casos multiples, se propone determinar si la retorica empleada por las empresas chilenas cuando enfrentan un escandalo mediatico, es decir, la forma en que argumentan y se defienden de las acusaciones de mala conducta, es etica y licita desde la perspectiva de la etica empresarial Para ello, se realizo un analisis critico del manejo de la carga de la prueba (Whately, 1828) en un corpus de veintiseis declaraciones publicas emitidas por empresas chilenas tras una crisis que empano su imagen corporativa Basandonos en la regla de la carga de la prueba propuesta desde la teoria pragma-dialectica (van Eemeren, Grootendorst & Snoeck Henkemans, 2002), y en algunos lineamientos para el diseno de codigos de etica corporativos planteados en la literatura (Hamburger, 2004, 2006; Cortina, 2008, 2009; Shaw, 2011) se pudo determinar la validez de la argumentacion retorica desplegada por las empresas Los resultados muestran que la mayoria de las empresas evaden la carga de la prueba, lo que sugiere que estas empresas chilenas no se sienten obligadas a dar cuenta de sus acciones El analisis etico revela que en la vasta mayoria de estas declaraciones no se emplea una retorica que evidencie un respeto hacia los afectados por la actividad de la empresa, especialmente hacia los consumidores, los trabajadores de la empresa y los competidores Una de las conclusiones del estudio es que las empresas chilenas evidencian una concepcion bastante limitada de lo que es la etica empresarial, que no considera los conceptos de transparencia ni responsabilidad publica y de control (accountability)

Abstract: Kepler’s Books, founded in 1955 in Menlo Park, CA, USA, was for many years an independent bookstore serving the Stanford University community. Its founder, Roy Kepler, a leftist with pacifist views, refused military service in World War II and later lobbied the US Congress about taxation and its military budget. The general trade bookstore was a nexus of left-wing and counter-culture voices, though it sold books from all parts of the political spectrum. Ownership of the bookstore passed, in the late 1980s, to Roy Kepler’s son Clark, and successful years followed, including selection as Bookseller of the Year by Publisher’s Weekly in 1990. But, with the rise of the bookstore chains (especially Borders and Barnes & Noble) and even more so with the advent of internet shopping and the emergence of Amazon.com as America’s biggest bookseller, Kepler’s, like many other independents, suffered unsustainable losses. A decision to close the store in 2005 provoked an uprising from the community. People complained about losing a beloved store where, ironically, most of them had stopped shopping some years before. Reopening the store required refinancing the business, this time under community ownership; the new business model brought on board Silicon Valley high-tech entrepreneurs who had never run a bookstore but who had marketing and management experience. A non-profit corporation, Peninsula Arts and Letters, was formed to run a literary events series, while the reconfigured bookstore remained a for-profit corporation, Clark Kepler eventually receding, via retirement, into the background. The success of the new business configuration raises questions about whether this business model is replicable for other similarly vulnerable independent bookstores in America, or whether the coincidental presence of high-income and highly educated people among Kepler’s neighbourhood clientele puts it in a special position hard to imitate elsewhere.

Abstract: adaptation – the transformation of the work and the interpretation of its contents in the same or a different type of media. the aim of the article is to identify adaptation as a concept and as a phenomenon also to introduce its specific properties. adaptation is most commonly associated with film media and with the transfer of literary works into movies. However, the article introduces adaptation both in the context of cinema and theater. Film and theater studies often try to establish a connection between the original (usually literary) work and the adapted version. representatives of both media studies set up possible links between the first and the second text, usually by excluding certain features, offering classifications of adaptations. the article includes several of the classifications: by d. andrew and by P. Pavis, also the article attempts to purify their features, present the similarities of adaptation and the transfer of the narrative of the media.

Abstract: O presente trabalho se propoe a analisar as narrativas da imprensa brasileira sobre a derrota de 7 a 1 do Brasil para a Alemanha em partida valida pela semifinal da Copa do Mundo de 2014, buscando identificar como a memoria e acionada nesta oportunidade. Para isto se parte de uma hipotese, a de que algumas narrativas deste reves provavelmente se tornarao lembrancas que futuramente serao acionadas por jornalistas esportivos quando se falar deste jogo.

Abstract: Bibliodiversity is a complex self-sustaining system of storytelling, writing, publishing, and other kinds of production of orature and literature. Writers and producers are comparable to the inhabitants of an ecosystem. Bibliodiversity contributes to a thriving life of culture and a healthy ecosocial system.Global capitalism is destroying the planet and making it increasingly difficult to think differently. When the social habitat is overrun by monocultures of the mind, there is a loss of dynamic balance. Those who do have something new or different to say will be ignored, marginalized, or silenced.

Abstract: Richard Fisher provides an analytic narrative of the development of transatlantic monograph publishing over the past generation, considering why, despite significant institutional pressures, much less has changed in this sphere than has been the case with, for example, scientific serials. He considers the major challenges of both demand and supply confronting the monograph format, the crucial impact of digital short-run-printing technologies, and the importance of e-tailers like Amazon. He assesses the role of the numerous intermediaries engaged in the distribution of monographs, in a global context where print sales and circulation still dominate, and suggests lines of enquiry and innovation that monograph publishers and their sponsors (private or public) might usefully pursue.