Showing papers in "Journal of Marketing Development and Competitiveness in 2015"
TL;DR: In this paper, the authors examined consumer-retailer love and its relationship with a consumer's self-concept and identity development, and found congruity between their own selfconcept and the retailer's personality.
Abstract: Consumers frequently use the word love to describe their feelings about objects, possessions, brands, and activities. Academic literature has explored various consumer relationships with brands and objects; however, enduring emotions towards a specific retailer have not been explored. This study extends previous findings to qualitatively examine consumer-retailer love and its relationship with a consumer’s self-concept and identity development. Nostalgia and comfort with the retailer are two of the main factors that lead to retailer love. Informants find congruity between their own self-concept and the loved-retailer’s personality. Consumers believe that the retailer they love can help them achieve their aspirations. This consumer-retailer love should lead to profitability for the retailer and improved self-concept for the consumer.
26 citations
TL;DR: For example, this paper found that more than 77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so, and Coupon users report an average of 11.5% savings on their grocery bill with coupons.
Abstract: 77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so. Coupon users report an average of 11.5% savings on their grocery bill with coupons, prompting manufacturers to respond by offering more than $250 billion in coupon savings in 2003. No doubt, therefore, that ‘coupons’ have been investigated extensively, and from a very divergent perspective (Chatterjee et. al 2000; Cheema et. al 2002; Heilman 2002).
18 citations
TL;DR: Deeter-Schmelz et al. as mentioned in this paper investigated a key set of constructs and relationships that have been linked to sales manager effectiveness by drawing from the hierarchical value map derived from salesperson responses.
Abstract: Recent research in the sales literature has begun to investigate the traits and performance characteristics of effective sales managers (i.e., Deeter-Schmelz, Goebel and Kennedy 2008; Deeter-Schmelz, Kennedy, and Goebel 2002). Those efforts have attempted to fill a gap in the sales literature related to sales manager effectiveness that is not fully explored by previous research on sales manager job satisfaction (e.g., Kantak, Futrell, and Sager 1992) and the sales manager/salesperson relationship (e.g., Brashear et al. 2003; Castleberry and Tanner 1986; Dubinsky 1999; Martin and Bush 2006). Understanding the salient factors leading to sales manager effectiveness is important because of the vast influence sales managers have on virtually all aspects of the salesperson’s job responsibilities and her/his job outcomes (cf. Brashear et al. 2003; Castleberry and Tanner 1986; Dubinsky 1999; Evans et al. 2002; Guest and Meric 1989; Sager, Yi, and Futrell 1998). In addition, extant research undertaken to investigate sales manager effectiveness by Deeter-Schmelz et al., (2002, 2008) have utilized a research methodology, value-laddering, that can be described as more qualitative in nature and not appropriate for making statistical inferences. The purpose of the current study is to expand this nascent research base by investigating a key set of constructs and relationships that have been linked to sales manager effectiveness. Specifically, drawing from the hierarchical value map derived from salesperson responses in Deeter-Schmelz, Kennedy, and Goebel (2008) this study tests the relationships between salesperson – sales manager communication and important salesperson outcomes.
13 citations
TL;DR: This paper investigated how product ratings affect the relationship between brand names and consumer perception, measured by brand attitude, purchase intention, advertisement feeling, and advertisement attitude, and found that the national brand elicits more positive consumer perception than does the foreign brand.
Abstract: The paper investigates how product ratings affect the relationship between brand names and consumer perception which is measured by brand attitude, purchase intention, advertisement feeling, and advertisement attitude. The results show that the national brand elicits more positive consumer perception than does the foreign brand. The findings suggest that product attribute information moderates the relationship between brand names and consumer perception.
12 citations
TL;DR: It is investigated if introducing ambient scents to health care facilities will enhance patient experience and the impact of the fragrances on children in a public hospital through a qualitative study and in a dental office through a quantitative study.
Abstract: The purpose of this research is to investigate if introducing ambient scents to health care facilities will enhance patient experience. In order to broaden and develop the focus on previous research, this paper presents two separate but related studies. The first one investigates the impact of the fragrances on children in a public hospital through a qualitative study. The second study occurs in a dental office and is quantitative in nature. The dental service experience is often associated with fear and anxiety (Lehrner et al. (2000), while hospitalization is a stressful and painful experience for the child, the family, as well as for the hospital staff. Two different types of patients and situations are examined through these field studies.
3 citations