Abstract: This article focuses on developing an appropriate research framework to assess service quality and customer satisfaction in hospitality industry. The required data were collected through a questionnaire from customers at 4-star hotel in North India. The study is conducted in case study format and data is collected from hotel guests through self administered questionnaire while check-in and check-out.

Abstract: In the modern marketing, promotion is the most familiar strategy used by the various business organizations to fascinate the customer Promotional mix is a critical approach to enhance the sales that are why companies try to do some more attractive, influencing promotion through various media The prime motive of the article is reviewing the promotions mix elements significance (advertising, personal selling, public relations and direct marketing, sale promotion) to brand equity dimensions The result endorses that promotional mix component helps to enhance the brand equity No doubt, promotion mix elements have a dynamic and significant impact on brand equity, but studies also recommended that monetary promotion might harm brand image which can be a negative effect on brand equity creation This article discusses the significance of promotion mix element to brand equity

Abstract: Capital intensity and firms’ valuation has been one of the most debatable topic of research for the past many years and keeps many researchers continue to investigate. This paper, covering the recent ten year financials from the annual reports of 15 leading FMCG firms in India`, proposes to link the capital intensity with firms’ profitability and capital gearing practices. The ultimate goal of the research is to investigate the effect of capital intensity on market valuation of firms measured by Tobin's q. The panel regression procedure pursued in the study traces out the effect of capital intensity in the variations in financial leverage of firms. The debt overhangs in liabilities in the form of larger debt to equity structure, inversely affects the market valuation of FMCG firms in India. The research eventually challenges the classical capital structure theories explaining the positive correlations between capital gearing practices and market valuation of firms.

Abstract: Most of the developing countries like Singapore, Malaysia, Iran, Philippines have already implemented (and having successful schedules) the technical education to the graduated students and youth of their nation. But, India is still lack in this process and now the new government initiated some steps to build a strong technical education to the young generations of our native. This study has formulated and framed to find the institutions which are ready to teach and train the youths and seed the intention to become a technical oriented entrepreneur. This paper attempts to point out the teaching and training of technical entrepreneurship in theoretical aspects.

Abstract: Micro Small and Medium Enterprises (MSME) have a significant role in the growth of Indian economy and contribute to generating employment especially in the rural areas. But, the performances of the MSME in the globalization period have not been satisfactory as the number of sick MSME is increasing year by year. The MSME in India now face a tough competition from large industries and are not adequately equipped to compete with the global players. There are many challenges in the MSME of India and HR practices are one of the major problems. Many industries claimed that the P-CMM is a strategy for transforming an organization in the modern era by improving workforce practices progressively. Therefore, this paper specifically tries to enlighten the important of P-CMM and its relevant applications to solve the HR problems faced by the MSME of India.

Abstract: In today's competitive environment where the customer has got tremendous choice for selecting brands, it is a very challenging task for a marketer to attract new and retain the old customer. To accomplish this objective the marketer uses different types of marketing strategies to position their product in the mind framework of the customer and establish their brand image in the market. The study focuses assessing the overall impact of store promotional tools on consumer buying decision and also to study the impact and awareness of various store promotional tool among the respondents. Store promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. For the purpose of this study 549 respondents were approached and they were asked to fill the structured questionnaire designed for the study. The collected data from the sample respondents is analysed by using different statistical tests such as-reliability statistics, validity, frequency distribution, regression, chi-square test, one-sample Kolmogorov-Smirnov test and ANOVA.

Abstract: In this study, an attempt has been made to investigate the ‘Asian Journal of Management, the period of 2010 to 2017’. This study analysis the year and volume-wise distribution of articles, year-wise references, and countrywise distribution of articles, forms of cited documents, authorship patterns of research contributions, single and multi authors of research contributions. The study has found that the contributions of articles to Asian Journal of Management were not only from in India but also from foreign countries. For the analysis of the study 08 volumes containing 28 issues have been taken up. It is found that 387 papers were published during the period of study. The maximum number of articles 87 (22.48%) articles was published in 2014. The average degree of collaboration is 0.563.

Abstract: Employee engagement works an engine which drives the employee to achieve productivity at optimized level. Employee engagement has gained its vital importance from last 15 years or so as many business severe face the tough competition and economic meltdown; stress on basis of mentally and physically is an important aspect of human resource so to gain the next level edge on competition and level of productivity; this must be properly taken into consideration. It is emerging as a new hot topic for young research fellows to find out the ways for better and efficient human resource management and on the same time to analyse the reviewed literature and add something substantial in this regard. For the current study, 159 IT professionals from Tata Consultancy Services (TCS, Gurgaon) were analysed with an objective to analyse the various employee engagement factors and their influence on the job outcomes (Satisfaction with Job, Commitment, Quitting intentions) and on employee engagement (Organization and job) as well. For the data analysis, the descriptive test with multiple regression analysis is undertaken in the study. The results of the study states that rewards and recognition, career advancement, co- workers relationships majorly affect and influence the level of job outcomes.

Abstract: The present study attempts to modelling and forecasting the volatility of the SP clustering volatility, leverage effect and risk premium. This paper shows that the Indian stock market experiences volatility clustering and hence GARCH-type models predict the market volatility better than simple volatility models, like historical average, moving average etc. This study shows volatility forecasted for period of 200 days by using GARCH family models. The study concludes that there is a presence of volatility clustering, evidence of asymmetric and leverage effect on volatility and non-existence of risk premium in the Indian stock market.

Abstract: The literature on travel and tourism study divulge an abundance of studies on destination and tourist satisfaction. However, the impact of perceived destination-based service quality on tourist satisfaction and destination loyalty has not been thoroughly investigated, particularly considering the diverse and dynamic nature of destinations. The purpose of the study is to gain a deeper understanding of perceived destination-based service quality using a quantitative approach and to understand the impact of the same on tourist satisfaction and destination loyalty. The study hinges on the existing measurement model of service quality namely SERVQUAL. Further the TOURQUAL protocol developed by Mondo (2014) was used to identify the variables of perceived destinationbased service quality. In-depth interviews were conducted with destination travelers’ and others to identify the admissible dimensions of destination-based service quality which were subsequently tested for reliability and validity. A five dimensional model of perceived destination-based service quality was developed. The model was found to have predictive capability of tourist satisfaction and destination loyalty. The binary effect of the service quality model and tourist satisfaction confirmed prediction of destination loyalty on the factors of repeat visitation and advocacy. Based on the findings, specific recommendations have been made for tourism marketing organization.

Abstract: The purpose of this study is to focuses on effect of Visual Merchandising on consumers’ impulse buying behavior and to find out key elements of Visual Merchandising contributing to the most for impulse buying. This research is completed by followed review of literature approach where extensive literature has been reviewed to find out the relationship between visual merchandising and impulse buying in various forms of retail formats including e-retailing. Study found that visual merchandising practices certainly influence customers’ buying behavior and leads to Impulse buying as well. The results suggest that attributes that are associated most strongly with purchase intention were: merchandise coloring, presentation, styling, awareness of fixtures, path to merchandise, sensory qualities of materials and lighting. This paper also offers marketers valuable insights on how different visual merchandising combinations can be carried out in order to attract new potential customers and to retain the existing ones.

Abstract: Tourism is often considered as one of the fastest growing sectors in the world. It has a distinctive role in industrial growth and regional development. However, unscientific planning and development cause severe repercussions in the life of communities live in destinations. It produces conflict between local community and industry. In order to strike a balance between growth of tourism and community development, positive interventions from the industry seems a need of the hour. This study proposes a frame work for the industry to practice responsible tourism with a goal of achieving sustainable destination management.

Abstract: Distance education is not new and has been there as one of the means of education since ages. We are witnessing an age of digitalization and thereby people get access to products and services at a mouse click, Massive Open Online Courses (MOOCs) are no exceptions to it. Usage of MOOCs is determined by a complex of factors such as intrinsic motivation of participants, instructors’ willingness to adapt to MOOCs and to name a few. There are hundreds and thousands of courses available on MOOC platform that are being offered for free of cost and are thousands of participants enrolling for such courses. But given the fact that completion rate of such courses is far less; the most daunting problem is, how can we get participants to adopt and continue using this growing technology especially in Country like India where more than half of the population is from rural area.

Abstract: Investor's previous experience appears to be one of the major determining factors in investment decision making. It is observed that investors avoid those stocks which resulted in losses earlier. The painful experience known as snakebite effect makes the investor more risk averse when the repeat behaviour comes into the picture. A completely opposite behaviour is observed when the repeat behaviour is related to reinvestment of their earlier earned profit. It is like a gambler who takes greater risk while playing with the house's money, an investor also becomes willing to take greater risk if she/he plans to reinvest their earlier earned profit. Loss of the earlier earned profit is not considered as loss of their own money which insists them to undertake greater risks. A risk averse investor becomes increasingly risk seeker due to this house money effect. In this research study, it is strongly evidenced that both the snakebite and house money effects influence the investors in their decision making process which may lead to a serious error in judgement in many occasions.

Abstract: The tea industry of north Bengal in West Bengal is unique on its character from the other tea producing regions in India. Tea is grown mainly in three regions in north Bengal — the Darjeeling hill region, the Terai region, and the Dooars. As per the latest report (2016–17) published by the Tea Board of India (TBI), north Bengal alone produced 358.53 million kg of made tea where total production of India is1250.49 m. kg. The north Bengal tea producing region comprises of 276 set tea estates and the economy of this region mainly depends directly or indirectly on tea industry.

Abstract: The banking sector of India is becoming very competitive, it is formulating customer based strategies to retain old customers than to create new customer bank. Banks should introduce enhanced service quality, otherwise they may lose customer base due to increasing banking rivalry. When the customers have the positive attitude towards the banking service, they will be satisfied and when they recommend the same banking channel to others, loyalty can be generated. E-banking domain is getting highly competitive and to survive this, it is evident that the banks need to provide customers with high quality services. For this, bankers first need to understand the attributes customers use to judge them and steps need to be taken to understand the factors which influence the customer satisfaction, loyalty and their perception of service quality.

Abstract: This study aims to understand the level of influence of Pester Power on the purchase decisions of food products by the parents in a convenience store environment. This study is important, as marketers should be aware of how best they can utilize the factors leading to Pester Power, eventually facilitating the decision of purchase in their favour. The data was analyzed using SPSS. The research questions addresses - the purchase decisions on categories of food products influenced by Pester Power and attributes added to influence kids that in turn trigger Pester Power. The paper provides empirical insights about how retailers and advertisers benefited from the trends of pester power and how important are children as customers. The paper includes implications for the development of marketing campaigns for children and future research may also focus into areas of how peer groups and other socializing agents affect child's information sources affecting pester power.

Abstract: Celebrity advertising has become more prevalent in the modern era. A celebrity advertising helps to enhance the sales and provides the mutual benefit to both brand and celebrity. This article reviews the determinants of celebrity advertising and its role to brand equity. Using the fame in the advertising is not a wrong thing, but there are various determinants which affect the celebrity advertising. Result endorses that celebrity profession, trust, attractiveness, decent match with the brand, image, and fame is a most useful tool to attract or fascinate the more customers. Furthermore, using the celebrity in advertising is the rich source of the brand awareness, brand image, brand loyalty, etc. which leads to the high brand equity. Hence the celebrity advertising is a powerful mechanism to influence the customers’ lifestyle or build the brand equity.

Abstract: Purpose: There is a rapid growth of technical education in last decade in terms of the no. of institutes and intake capacity in India but with improper and non-directional development. As per AICTE reports, there is noticeable gap in between the actual no. of enrollments and intake capacity of these institutes. In the year 2015-16, 46% of seats were vacant in Technical Education in India. Segmentation and ‘People’ factor of service mix is very important aspects in education services. The purpose of this paper is to highlight the Manage-Men-T; Management of People through Technology for selecting Technical Education Institute. And their influence on diversity; geographical and demographical factors of students in selecting technical educational institute. Design methodology: A quantitative research was conducted with a survey of students those who are presently enrolled (pre-students) and those who have completed their study (post-students) belonging to the institutes offering technical education situated in Khandesh region of India and affiliated to the North Maharashtra University, Jalgaon. Findings: The study found that geographical and demographical factors of students are highly related with the people mix in selection of technical educational institute. Research limitations: The survey is limited to the students of technical education belonging to North Maharashtra University, Jalgaon and located in Khandesh region of India. Practical implications: Several studies have revealed that the marketing segmentation of technical education will be better developed if we consider geographical and demographical factors and then implementing people mix. It is found that there are some People mix influencers related to the institute and previous schools along with peoples associated with the students that are associated with geographical and demographical factors. So, it is useful to consider this association rather than considering only traditional factors. This article provides empirical support for the importance of such factors and their effect on educational choices. Different communication strategies of people mix can be used based on geographical and demographical factors which will proceed to not only growth but development of technical education in proper direction also. The paper represents new form of geographical and demographical factors with various people mix of educational service, that together affects students’ decision in selecting their technical educational institute.

Abstract: “Villages rather than cities need to be made smart for the overall progress and development of the country, ” “Without making the village's smart, nation cannot become developed and progressive”. A Smart Village knows “What its Needs “and When it Needs”. It knows the requirements of its citizens, available resources, applicable services and schemes. Smart Village Initiative focuses on improved resources-use efficiency, empowered local self-governance, access to assured basic amenities and responsible citizens. The present research paper discusses about rural development in developing world for the up-liftman of livelihood of the rural villages. An emerging progressive counter-movement within Indian rural hinterlands that seeks an alternative to both smart cities and traditional village models. This movement articulates a new vision for the “Smart Village” that blends ICT-based knowledge production and community problem-solving to improve the sustainability of its agricultural production, rural institutions, and social mobility. It seeks specifically to institutionalize a different future for rural villages that reverses the new patterns of rural to urban migration, particularly among young adults, that smart city development has amplified in this region. Now the need of the hour is, Strategy, Integrated Planning and all over the above Monitoring and Execution of the activities using appropriate governance models. The present era is increase in Information and Communication Technology. This Technology has proved its potential in various sectors of development in Urban and Rural areas. Researcher has made an attempt to correlate the different factors of the smart village and its implications.

Abstract: This research paper analyzes the comparative study of organic food products and non organic food products in India. Increasing use of chemicals, pesticides under intensive cultivation has destroyed the existing soil texture, plants and animals and human health. The access use of chemicals and antibiotics in inorganic food products has compelled the health conscious consumers to explore and support organic food in India. Standards vary worldwide, but organic food products in general practices that strive to cycle resources, promote eco-friendly environment, and conservation of biodiversity biodiversity. Organizations regulating organic food products may restrict the use of certain pesticides, chemicals and fertilizers in organic farming. In general, organic foods are also usually not processed using irradiation, industrial solvents or synthetic food additives. On other hand non organic food products are contained pesticides, herbicides, highly toxic chemical residues and Contaminated Sewage Sludge. This study reveals the fact that the organic food products are better in health, taste, and quality and rich in balance of vitamins and minerals than inorganically grown food. The eating of organic food considerably reduces the heart attacks, strokes, cancer, and many other fatal diseases. Therefore, the importance of organic food products has increased due to its environmental friendly methods and growing consumer awareness of food safety. The role of the Indian Government is critical in motivating the farmers switching over from inorganic food products to organic food products where organic food products are economically viable in India.

Abstract: Financial literacy is a challenge in rural household people and remote population in India, also its plays a key role in an economic prospect. Financial knowledge mean ability to deal with everyday financial matters and make the right choice in spending, borrowing, budgeting, savings and investment decisions. Now-a-days access of financial service is decreasing and unnecessary spending is increasing from lower income people who are living in a rural area. Managing money is a vital element to achieve a quality life of individuals because spending habits will influence the managing money of people. The lower level of financial knowledge will contribute to poor financial decisions and that can be harmful to both individuals and society. This study examines levels of financial literacy and spending behaviors of rural household in India. The pilot study was conducted in India sample size of this study was 92. This study result reveals that Low level of financial literacy leads to poor in spending behavior of rural household individuals.

Abstract: This study aims to determine the impact of social media marketing on business exposure and customer response of educational institutes of Chhattisgarh. Business Exposure and Customer Response are considered as the dependent variables and social media marketing is considered as the independent variable. A survey-based exploratory and causal research design was used. A research instrument of 28 items was generated comprising of 17 items for three antecedents of independent variable i.e. peer communication, perceived product in formativeness and product involvement and 6 items for dependent variable i.e. business exposure and 5 items for customer response. The data was collected from prospect customer i.e. students and their parents of selected educational institutes of Chhattisgarh through structured questionnaires. Factor analysis with principal component extraction method with promax rotation was used to determine the validity and cronbach's coefficient alpha to determine the reliability of the instrument. Regression analysis was used to determine the causal relationship between the independent and dependent variables. The study also aims to suggest strategies to increase the Business Exposure and Customer Response of the Education Institutes.

Abstract: This paper explores the Financial Performance and importance of Co-operative banks in Himachal Pradesh. The present study is based on secondary data. The main objective of the study is to compare the performance and study the present financial position of the two Co-operative Banks in Himachal Pradesh i.e. HPSCB and KCCB. HPSCB and KCCB are the two largest Co-operative sector Banks of the state. Performance and efficiency of Cooperative banks are the key elements of the country's Financial system at primary level. The co-operative societies in India in fact are playing multifunctional role in both rural as well as urban areas the basic structure of cooperative societies is organised on three tier basis. There are primary credits societies working at village level, above them are central Co-operative Bank workings at the district level and then at the top, there are State Cooperative banks, the apex co-operative institutions working at state level. The study is set out to apply growth rate for evaluate performance of banks through different variables like Share capital, Shareholder funds, Deposits, Outstanding advances, Borrowing, Profit and Profitability and check the management efficiency of the banks through operating ratio.