Institution
Pleon
About: Pleon is a based out in . It is known for research contribution in the topics: Reputation & Corporate communication. The organization has 14 authors who have published 19 publications receiving 105 citations.
Topics: Reputation, Corporate communication, Digital transformation, Stakeholder, Context (language use)
Papers
1 Jan 2009
TL;DR: A growing tension is emerging between the emancipation of consumers and employees on the one hand, and their disorientation in a sea of information and goods on the other as discussed by the authors, where reputation is becoming more important as an intangible corporate asset and a means of orientation in society.
Abstract: Given the speed and diversity of the information on offer in today’s global media society, the saturation of markets with high-quality, yet almost indistinguishable products, and a global shortage of qualified specialists, it is no longer self-evident that companies can retain employees and suppliers, keep their customers’ loyalty, or convince investors to hold on to their shares for the long term. A growing tension is emerging between the emancipation of consumers and employees on the one hand, and their disorientation in a sea of information and goods on the other. Here, reputation is becoming more important as an intangible corporate asset and a means of orientation in society. This is because, for a long time now, product and price strategies have no longer been the only decisive factors for competition. Instead, the focus has increasingly turned to the competence, integrity and the attractiveness of a company in the battle for stakeholder trust.
87 citations
1 Jan 2017
TL;DR: In this paper, the authors address fundamental challenges with which, in the context of digital transformation, professional communication for companies and organizations must cope and identify the role of corporate communications in the three industrial epochs that preceded today's emergence of Industry 4.0.
Abstract: The authors address in this chapter fundamental challenges with which, in the context of digital transformation, professional communication for companies and organizations must cope. Building on a clarification of the IoT, the Industrial Internet and other key concepts, they identify the role of corporate communications in the three industrial epochs that preceded today’s emergence of Industry 4.0. On this basis, they identify four trend “worlds” for the current digital transformation phase. They are technology, business, organization and society—each with three specific trends. Each of these 12 trends is investigated for its relevance for communication and communicators before, at the end of their chapter, the authors tackle the question of whether “communication as a profession” might disappear as a consequence of the digital transformation.
14 citations
1 Jan 2009
TL;DR: In this article, the authors argue that the reputation of persons, companies or even institutions is always part of a network of tensions between functional, social and expressive reputation, and examine the measures with which the economy attempts to regain lost confidence.
Abstract: The rapid spiralling of the property and financial crisis in the USA into an international economic crisis has been mirrored by an equally rapid increase in talk of a global crisis of confidence that is throwing into doubt trust in the entire economic system, companies and many of their managers (Schranz 2008). But which mechanisms are responsible for this growing loss of faith? This article argues that the reputation of persons, companies or even institutions is always part of a network of tensions between functional, social and expressive reputation. The authors examine the measures with which the economy attempts to regain lost confidence.
12 citations
1 Jan 2017
TL;DR: The early adopters of new technologies are often seen as pioneers in identifying trends in business and society and putting them to use for their organisations as mentioned in this paper, especially those with an Anglo-American orientation.
Abstract: Communications professionals, especially those with an Anglo-American orientation, are often seen as pioneers in identifying trends in business and society and putting them to use for their organisations. Be it the first corporate websites in the early 1990s or, ten years later, the precursors of social media, corporate communicators were among the first to use the new technologies and to set an example at companies as early adopters.
6 citations
1 Jan 2008
TL;DR: In this paper, a range of methods and instruments has been developed to support and assist organisations in their handling of change processes, i.e. in change management, in order to be able to operate successfully in the long term.
Abstract: More than ever, companies and organisations are subject to a growing pressure to change in order to be able to operate successfully in the long term. As the demands on companies’ ability to change has grown, a range of methods and instruments has been developed to support and assist them in their handling of change processes, i.e. in change management.
5 citations
Authors
Showing all 14 results
| Name | H-index | Papers | Citations |
|---|---|---|---|
| Manuela Rost-Hein | 3 | 4 | 22 |
| Dirk Popp | 3 | 5 | 22 |
| Joachim Klewes | 3 | 9 | 83 |
| Robert Wreschniok | 3 | 4 | 69 |
| Ralf Langen | 2 | 3 | 17 |
| Julia Schankin | 1 | 1 | 1 |
| Sabine Stecher | 1 | 1 | 1 |
| Petra Sammer | 1 | 1 | 1 |
| Julia Zangl | 1 | 1 | 5 |
| Peter Lochbihler | 1 | 1 | 2 |
| Joachim Kuss | 1 | 1 | 4 |
| Rainer Lang | 1 | 1 | 5 |
| Girish Balachandran | 0 | 1 | 0 |
| Cornelius Winter | 0 | 1 | 0 |
Performance Metrics
| Year | Papers |
|---|---|
| 2017 | 4 |
| 2014 | 1 |
| 2013 | 1 |
| 2011 | 1 |
| 2009 | 9 |
| 2008 | 3 |