Zhiling Guo
Singapore Management University
48 Papers
100 Citations
Zhiling Guo is an academic researcher from Singapore Management University. The author has contributed to research in topics: Computer science & Supply chain. The author has an hindex of 13, co-authored 42 publications. Previous affiliations of Zhiling Guo include City University of Hong Kong & University of Maryland, Baltimore County.
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Papers
Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty
Victoria Y. Yoon,R. Eric Hostler,Zhiling Guo,Tor Guimaraes +3 more
- 01 Nov 2013
TL;DR: The results show that consumer product knowledge relationship between RA's recommendations negatively impacts the recommendation quality and customer satisfaction, however, consumer online shopping experience does not have a significant effect on the relationship between customer satisfaction and customer loyalty.
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Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior
TL;DR: A theoretical model was developed that provided insights into the impact of an RA on online consumer behavior and thus provided suggestions for implementing effective systems.
119
Supply chain information sharing in a macro prediction market
Zhiling Guo,Fang Fang,Andrew B. Whinston +2 more
- 01 Dec 2006
TL;DR: This paper proposes a macro prediction market to effectively elicit and aggregate useful information about systematic demand risk and shows that such information can be used to achieve accurate demand forecast sharing and better channel coordination in the supply chain system.
Strategic Sourcing in the Presence of Uncertain Supply and Retail Competition
Jianqing Chen,Zhiling Guo +1 more
TL;DR: In this paper, the authors developed an analytical model to evaluate competing retail firms' sourcing strategies in the presence of supply uncertainty, and they found that the focal firm's dual-sourcing strategy can create a win-win situation that leads to increased retail prices and expected profits for both firms.
112
A Model of Competition Between Perpetual Software and Software as a Service
Zhiling Guo,Dan Ma +1 more
TL;DR: An analytical model is developed to study the competitive pricing strategies of an incumbent perpetual software vendor in the presence of a SaaS competitor and finds that vendor competition does not always result in higher consumer surplus, and it might lead to a socially inefficient outcome under certain conditions.
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