Zahra Ehsani
1 Papers
Zahra Ehsani is an academic researcher. The author has contributed to research in topics: Value (economics) & Relationship marketing. The author has an hindex of 1, co-authored 1 publications.
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Papers
•Dissertation
Effect of customer perceived value on customer relationship management performance in automobile industry in Iran
Zahra Ehsani
- 01 Nov 2015
TL;DR: Based on relationship marketing theory and consumption experience theory, the relationship between customers perceived value with customer relationship management (CRM) performance is examined in this paper, where the measurement of customer perceived value includes functional value, social value, emotional value and epistemic value while CRM performance is measured through the intangible and tangible aspect.
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