Yongjin Park
KAIST
10 Papers
8 Citations
Yongjin Park is an academic researcher from KAIST. The author has contributed to research in topics: E-commerce & Mobile commerce. The author has an hindex of 4, co-authored 10 publications.
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Papers
Willingness to provide personal information: Perspective of privacy calculus in IoT services
TL;DR: Examination of factors affecting the willingness to provide privacy information based on the privacy calculus theory in several IoT services; healthcare, smart home and smart transportation indicates that people do not pay much attention to perceived privacy risk when providing privacy information for a better personalized service.
241
How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?
TL;DR: This study empirically investigates how the sales distribution in the mobile commerce channel is different from the Sales Distribution in the traditional PC channel and how mobile commerce ...
32
•Proceedings Article
Alexa, Tell Me More: The Effect of Advertisements on Memory Accuracy from Smart Speakers
Dongyeon Kim,Kyuhong Park,Yongjin Park,Jaehyeon Ju,Jae-Hyeon Ahn +4 more
- 01 Jun 2018
TL;DR: This study assessed advertisement effectiveness of smart speaker advertisements using several distinctive features of the smart speaker: interactivity, contextually relevant advertisements, and voice changes to provide future directions for producing the new forms of advertisements and verifying advertisement effectiveness in thesmart speaker environment.
8
•Proceedings Article
Are People Really Concerned About Their Privacy?: Privacy Paradox In Mobile Environment
Yongjin Park,Jaehyeon Ju,Jae-Hyeon Ahn +2 more
- 01 Dec 2015
TL;DR: The result suggests that privacy concern has a positive influence on the smartphone usage, mobile application purchase and in-app purchase, which implies that the individual privacy concern does not correspond to his or her actual behaviors, which is paradoxical.
4
An Explorative Study on Sales Distribution in M-commerce
Yongjin Park,Youngsok Bang,Jae-Hyeon Ahn +2 more
- 04 Jan 2017
TL;DR: Overall, transactions in the mobile channel are more concentrated to head products compared to the PC channel sales, but the pattern is inconsistent across product categories, and explanations why the mixing results appear are provided.