Yeuseung Kim
DePaul University
9 Papers
83 Citations
Yeuseung Kim is an academic researcher from DePaul University. The author has contributed to research in topics: Computer science & CLIPS. The author has an hindex of 5, co-authored 6 publications.
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Papers
Privacy concerns on social networking sites
Yongick Jeong,Yeuseung Kim +1 more
TL;DR: The findings indicate that on Facebook, young SNS users are more concerned about other users posting on their own timeline than other types of posting, and privacy concern is raised when location information is viewed by marketers.
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The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising
Hye Jin Yoon,Yeuseung Kim +1 more
TL;DR: This article found that masculine individuals responded more favorably to highly violent and humorous ads than feminine individuals did, and that perceived humor was an important mediator of comedic violence ad processing, while gender identity was not an influential factor.
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Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
TL;DR: In this article, the authors examine how brand recall and recognition are affected by non-editorial clutter in mega-event broadcasting, using longitudinal data collected during four years of the Super Bowl.
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What Makes People “Like” Comedic-Violence Advertisements?: A Model for Predicting Attitude and Sharing Intention
Yeuseung Kim,Hye Jin Yoon +1 more
TL;DR: In this article, a survey of U.S. adult Internet users was conducted to test the key factors that predict attitudes toward and sharing intention for comedic-violence advertisements: demographic (gender and age); personality (arousal-seeking tendency and normative belief about violence in advertising); and message-perception (perceived humor and perceived violence).
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The Influence of Perceived Interactivity of Social Media Advertising and Voluntary Self-Disclosure on Attitudes and Intentions to Pass-Along
Shu-Chuan Chu,Yeuseung Kim +1 more
- 01 Jan 2017
TL;DR: In this paper, the authors examined how the perceived interactivity of an ad in social media and consumers' voluntary self-disclosure affect attitude toward an ad, attitude toward a brand, and pass-along intentions.
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