Ya-Hui Yang
1 Papers
4 Citations
Ya-Hui Yang is an academic researcher. The author has contributed to research in topics: Information system & Brand community. The author has an hindex of 1, co-authored 1 publications.
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Papers
Measuring social media brand community success: the roles of media capability and organisational support
TL;DR: By integrating the perspectives of the DeLone and McLean information systems success model, media synchronicity theory, and organisational support, the authors developed a theoretical model to examin...
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