http://eprints.bournemouth.ac.uk/21118/1/Eprints%20-%20Pike%20and%20Page%20-%20DMO%20and%20destination%20marketing-1.pdf

Destination Marketing Organizations and destination marketing: a narrative analysis of the literature.

Technology revolutionises the tourism industry and determines the strategy and competitiveness of tourism organisations and destinations. This paper aims to explore the transformational and disruptive nature of technology for tourism.,This paper is based on systematic research.,Technology innovations bring the entire range of stakeholders together in tourism service ecosystems. Technology-empowered tourism experiences increasingly support travellers to co-create value throughout all stages of travel. Ambient Intelligence (AmI) Tourism (2020-future) is driven by a range of disruptive technologies. Inevitably smart environments transform industry structures, processes and practices, having disruptive impacts for service innovation, strategy, management, marketing and competitiveness of everybody involved.,The paper synthesises developments in technology for tourism and proposes a future perspective.

/pdf/technology-in-tourism-from-information-communication-nktqp6rwlo.pdf

Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article

This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination’? In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d’etre, and DMO effectiveness including issues of branding and positioning, and future research themes in the field.

Destination marketing organizations and destination marketing : a narrative analysis of the literature

Progress in information technology and tourism management: 30 years on and 20 years after the internet - Revisiting Buhalis & Law's landmark study about eTourism

Content generated by tourists, travellers, professional travel bloggers and travel journalists who post, comment and share information on social media channels is arguably the greatest digital challenge of destination branding today. The tourist-/traveller-generated content is likely to generate brand value if integrated into the destination branding strategy. There is, however, a lack of theoretical awareness and empirical research into the role of social media content in shaping destination brands. By taking Portugal as a case study, this exploratory research is aimed to show how content analysis can be used to identify and understand the way tourists and travellers perceive the country as a tourist destination. The application of this methodology on online material could contribute to a refined destination branding initiative for Portugal by integrating user-generated and travel experts content into the strategy. It applies textual content analysis by using qualitative data analysis software (i.e. ATLA...

/pdf/content-context-and-co-creation-digital-challenges-in-96na1k6ra3.pdf

Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination

eTourism: critical information and communication technologies for tourism destinations.

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eTourism: critical information and communication technologies for tourism destinations.