Xiaolian Zhou
1 Papers
Xiaolian Zhou is an academic researcher. The author has contributed to research in topics: China & Marketing channel. The author has an hindex of 1, co-authored 1 publications.
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Papers
Relational governance in supplier-buyer relationships: The mediating effects of boundary spanners' interpersonal guanxi in China's B2B market
TL;DR: Based on the literature on relationship marketing and marketing channel research, the authors proposes that interpersonal guanxi between boundary spanners of channel partners mediates the relationship between a firm's relationship marketing orientation and relational governance.
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