Reaching audiences through travel vlogs: The perspective of involvement

Destination image's mediating role between perceived risks, perceived constraints, and behavioral intention.

Cultural media, film, and television works can increase the popularity of the image of tourist destinations, thereby promoting the sustainable development of the tourism industry and obtaining economic benefits This study takes Chinese kung fu film and television as examples to explore the mechanism of audience participation in the perception of tourist destinations It further explores the mediating effect of cultural contact The study took the image perception of tourist destinations as the dependent variable and audience participation as the independent variable A total of 331 subjects were surveyed, and a multi-layer regression model was established to test the rationality and validity of the hypothetical theoretical model The research results show that audience participation in martial arts films and television tourism can directly and indirectly affect the audience’s perception of martial arts culture At the same time, the viewer can achieve contact with martial arts culture through film and television, accordingly forming his or her perception of the destination In other words, film and television audience participation can bring more cultural contact to the audience In turn, cultural contact can enhance the image perception of tourist destinations and play an important intermediary role in the process of audience participation by enhancing the perception of tourist destinations By confirming the variable relationship in Wushu film and television tourism, this research fills the gap between the two aspects, which contributes to promoting the two-way interaction between Wushu film and television works and tourism marketing and achieving the long-term sustainable development of tourism destinations

https://www.mdpi.com/2071-1050/13/7/3875/pdf

Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television

Fostering a young audience's media-induced travel intentions: The role of parasocial interactions

The bullet-screen function is an augmented comment feature that has been adopted by the majority of Over-the-Top (OTT) services to foster users’ interaction and watching experience. This feature em...

A Magic “Bullet”: Exploring Sport Fan Usage of On-Screen, Ephemeral Posts During Live Stream Sessions:

Barrage, also known as "bullet screen," is a new, instantly updated interactive commenting system attached and synchronized with online videos, that has recently become widespread in East Asia. This paper analyses the content and emotion of barrages on the Korean reality show Youth Over Flowers in Iceland. Exploring the effects of the reality show on the audience's cognitive, affective and conative image of Iceland, the paper finds that the young viewer's image of Iceland is consistent with the destination's local tourism characteristics and is related to their travel intentions. The paper also proposes a media effect classification framework to provide a reference for the joint marketing of media and tourism destinations to young viewers. The paper suggests that barrages may help researchers identify the exact moment when viewers are experiencing something in a destination-themed multimedia show, which will further develop the theoretical and practical aspects of tourism destination image.

Barrage participation and feedback in travel reality shows: The effects of media on destination image among Generation Y

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Barrage participation and feedback in travel reality shows: The effects of media on destination image among Generation Y