William T. Faranda
James Madison University
6 Papers
17 Citations
William T. Faranda is an academic researcher from James Madison University. The author has contributed to research in topics: Service (business) & Discriminant validity. The author has an hindex of 5, co-authored 6 publications.
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Papers
Segmentation and the Senior Traveler: Implications for Today's and Tomorrow's Aging Consume
TL;DR: In this article, the authors present a review of relevant segmentation studies and recommend specific, additional variables to increase the predictive and explanatory power of models intended to segment current and future senior travelers.
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The Effects of Instructor Service Performance, Immediacy, and Trust on Student–Faculty Out-of-Class Communication
TL;DR: In this article, student initiated out-of-class communication (OCC) with instructors has been linked to benefits for students, faculty, and the institution at large, yet garners little attention in business education.
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The Impact of Service Deregulation on Buyers' Reliance of a Market-Based Reference Price: A Test in a B2B Insurance Context
TL;DR: In this article, price deregulation within services and examines how the change from a regulated to a deregulated pricing environment will moderate the extent to which service buyers use a market-based reference price (MBRP) when forming price perceptions.
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Marketing Student Perceptions of Academic Program Quality and Relationships to Surface, Deep, and Strategic Learning Approaches.
TL;DR: A substantial body of empirical research outside of the marketing education literature indicates that students adopt surface, deep, or strategic learning approaches based on their learning environm... as mentioned in this paper,.
A scale to measure the cognitive control form of perceived control: Construction and preliminary assessment
TL;DR: The authors explored the notion that the evaluation process for services may include some variables not typically associated with the evaluation of physical goods and developed a measure for perceived cognitive control and reported exploratory modeling with the construct within the disconfirmation paradigm and extensive tests of the measure's validation.