Panic buying in the COVID-19 pandemic: A multi-country examination

Impulse buying by consumers has received considerable attention in consumer research The phenomenon is interesting because it is not only prompted by a variety of internal psychological factors but also influenced by external, market-related stimuli The meta-analysis reported in this article integrates findings from 231 samples and more than 75,000 consumers to extend understanding of the relationship between impulse buying and its determinants, associated with several internal and external factors Traits (eg, sensation-seeking, impulse buying tendency), motives (eg, utilitarian, hedonic), consumer resources (eg, time, money), and marketing stimuli emerge as key triggers of impulse buying Consumers’ self-control and mood states mediate and explain the affective and cognitive psychological processes associated with impulse buying By establishing these pathways and processes, this study helps clarify factors contributing to impulse buying and the role of factors in resisting such impulses It also explains the inconsistent findings in prior research by highlighting the context-dependency of various determinants Specifically, the results of a moderator analysis indicate that the impacts of many determinants depend on the consumption context (eg, product’s identity expression, price level in the industry)

/pdf/impulse-buying-a-meta-analytic-review-v25n12wcaq.pdf

Impulse buying: a meta-analytic review

Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues

/pdf/impulse-buying-behaviour-an-online-offline-comparative-and-3zcigzb5wq.pdf

Impulse buying behaviour: an online-offline comparative and the impact of social media

Facebook users are increasingly using the site to conduct commercial activities, by posting advertisements in groups and then buying or selling items from each other. This type of group is called as a C2C Facebook "buy and sell" group in the current work. Drawing from latent state-trait theory, heuristic information processing, and observational learning, we conducted an online field experiment to empirically investigate the effect of the information quality of the advertisement, the trait of the impulsiveness, and the number of "likes" it receives on consumers' urge to buy impulsively. The findings and implications of our study are discussed in the paper.

Facebook C2C social commerce

A meta-analysis of consumer impulse buying

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A meta-analysis of consumer impulse buying