Wen Yee Lee
National Chiao Tung University
2 Papers
28 Citations
Wen Yee Lee is an academic researcher from National Chiao Tung University. The author has contributed to research in topics: Entertainment industry & Personal computer. The author has an hindex of 1, co-authored 1 publications.
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Papers
Strategic foresight using a modified Delphi with end-user participation: A case study of the iPad's impact on Taiwan's PC ecosystem
TL;DR: In this paper, a modified Delphi with end-user participation model is proposed to provide strategic foresight for firms in Taiwan's PC ecosystem, which can adopt the following three strategies in response to the impact of tablets: (1) brand and service innovation, (2) focus on cloud technology and marketing products to China, and (3) cooperating with digital leisure and entertainment industry.
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