Wayne Binney
Deakin University
67 Papers
198 Citations
Wayne Binney is an academic researcher from Deakin University. The author has contributed to research in topics: Social marketing & Marketing research. The author has an hindex of 15, co-authored 67 publications. Previous affiliations of Wayne Binney include Victoria University, Australia.
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Papers
Fear, guilt, and shame appeals in social marketing
Linda Brennan,Wayne Binney +1 more
TL;DR: In this paper, the authors present the results from a qualitative study of income support recipients with regard to how they feel about advertising which overtly appeals to their sense of fear, guilt and shame, and show that negative appeals with this group of people are more likely to invoke self-protection and inaction rather than an active response such as volunteering to comply.
369
•Book
Social Marketing and Behaviour Change: Models, Theory and Applications
Linda Brennan,Wayne Binney,Lukas Parker,Torgeir Aleti,Dang Nguyen +4 more
- 26 Feb 2015
TL;DR: Brennan et al. as discussed by the authors used the Theory of Planned Behaviour to assess blood donation intent among African Migrants in Australia and found that the theory is more effective for predicting hotel guest participation in Towel and Linen Reuse Programs, Social Influence Theory or Attribution Theory.
81
Age related motivational segmentation of wine consumption in a hospitality setting
TL;DR: In this paper, the authors identify the factors that influence consumers to purchase wine and demonstrate how the basic demographic characteristic of age is a useful variable for segmentation purposes, revealing that significant differences in purchase motivation exist between three age segments, 18 to 25 years, 26 to 34 years and 34+ years.
72
Theories and their uses in social marketing
Linda Brennan,Wayne Binney,Lukas Parker,Torgeir Aleti,Dang Nguyen +4 more
- 01 Jan 2014
TL;DR: The authors describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case studies of case studies and case-studies of social marketing practices.
63
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
TL;DR: In this paper, the authors report on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggest a series of research agendas to develop theory and practice to meet these challenges.
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