Virpi Ylänne
Cardiff University
28 Papers
47 Citations
Virpi Ylänne is an academic researcher from Cardiff University. The author has contributed to research in topics: Framing (social sciences) & Disease. The author has an hindex of 8, co-authored 24 publications.
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Papers
Selling the ‘Elixir of Life’: Images of the elderly in an Olivio advertising campaign
TL;DR: In this article, a case study of a specific advertising campaign (Olivio/Bertolli margarine) which depicted older people as central characters over a seven year period is presented.
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Ageing well? Older people’s health and well-being as portrayed in UK magazine advertisements
TL;DR: The aim of this study was to investigate qualitatively the prominent themes relating to health and ageing that emerged from a sub-corpus of 140 British magazine advertisements depicting older adults, focusing on how these depictions construct health identity in older age through their underlying discourses.
•Book
Representing ageing: Images and identities
Virpi Ylänne
- 22 May 2012
TL;DR: A collection of twenty-first century representations of ageing, focusing on images/imagery/discourses found in various media as well as individuals' own experiences and self-presentations of ageing and identity, drawing on new innovative, qualitative empirical data is presented in this article.
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Being an 'older parent': Chrononormativity and practices of stage of life categorisation
Virpi Ylänne,Pirjo Nikander +1 more
TL;DR: In this paper, the discursive practices of older first-time parents in interview interaction are investigated, focusing on the ways in which cultural notions surrounding the timing of parenthood are mobilised, and how speakers orient to potential discrepancies between the category "parent" and their own stage of life (SOL) or age category.
Too old to parent? Discursive representations of late parenting in the British press:
TL;DR: The authors examined the framing via different dimensions of age in the press coverage of such parents and parenting, and five main frames emerged: social change; personal frame; risks of late parenting; older continued parenting; and reproductive technology enabled parenting.