Organizational scholars have acknowledged the importance of communication processes in explanations for organizational change processes, but have focused primarily on the invention, design, adoption, and responses to planned changes. Communication perspectives have largely ignored the means by which change programs are installed and by which users come to learn of such programs. The goal of this chapter is to demonstrate how a communication perspective can enhance understanding of implementation activities. Factors that influence when and how innovations are utilized in organizations are examined. Six major areas of literature in implementation of planned organizational change are reviewed: (a) general approaches to implementation, (b) strategies and tactics for change implementation, (c) characteristics and factors related to change agents, (d) contingencies that affect implementation, (e) strategic planning and implementation, and (f) themes and recommendations in the practitioner literature. In the fin...

Reconceptualizing Organizational Change Implementation as a Communication Problem: A Review of Literature and Research Agenda

Myth systems and politics help to establish the internal context of organizational settings, and thus are quite important processes contributing to more meaningful interpretations of events and phenomena in organizations. Both processes have been studied, albeit, independently. In the present article, the argument is made that the integration of these two processes provides a potentially richer understanding of the dynamic processes of intraorganizational contexts, which is critical to effective organizational change. Examples are used to illustrate specific points and suggestions for research and practice are proposed.

Myths and Politics in Organizational Contexts

The political side of OD intervention is receiving more consideration by those in the field. Most of this attention focuses on how the consultant can increase and use his or her power in the client system. Little attention has been given, however, to the diagnostic requirements of effective political action. An overview of issues and techniques is provided here for the political diagnosis of client systems.

Political Diagnosis: Applications in Organizational Development

Since the late 1960s, the political aspect of planned organizational change has received considerable attention. But despite the increasing acceptance of the fact that organizational change is inex...

Organizational Politics and Planned Organization Change A Pragmatic Approach

Consultation Research: Contributions to Practice and Directions for Improvement

Political strategies and power tactics are necessary for the effective im plementation of systemic change programs in organizations. Since the organization is a highly political environment, the co...

Political Strategies for Implementing Organizational Change

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Political Strategies for Implementing Organizational Change