12 Papers
99 Citations
Tuo Wang is an academic researcher from College of Business Administration. The author has contributed to research in topics: Price discrimination & Scarcity. The author has an hindex of 5, co-authored 12 publications. Previous affiliations of Tuo Wang include Kent State University.
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Papers
Reservation Price as a Range: An Incentive-Compatible Measurement Approach
TL;DR: In this article, the authors proposed an approach for incentive-compatible elicitation of a consumer's reservation price range (ICERANGE) that builds on Becker, DeGroot, and Marschak's (1964) point-of-purchase method.
Decision Factors for the Adoption and Continued Use of Online Direct Sales Channels among SMEs
TL;DR: Li et al. as discussed by the authors conducted a survey study on SMEs within the United States, and constructed an innovation adoption decision factors classification framework that classifies innovation decision factors into three dimensions: decision entity factors, decision object factors, and context factors.
Name-Your-Own-Price seller’s information revelation strategy with the presence of list-price channel
TL;DR: This study examines the Name-Your-Own-Price (NYOP) retailer’s information revelation strategy when competing with list-price channel and proposes an integrated economic framework focusing on the comparison of expected consumer surplus from bidding at NYOP auction and guaranteed consumers surplus from buying at a list price.
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The moderating role of perceived social risk in bank credit card referral programs
TL;DR: In this article, the authors investigate how the effects of referral rewards in referral reward programs are moderated through perceived social risk of a recommender, and they use t-test and analysis of variance to test the proposed hypotheses.
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