行銷硏究 : Marketing research

We investigated the combined effects of charismatic leadership and organizational culture on perceived and objective company performance using a longitudinal design. Employees (N = 1214) in 46 branches of a large Dutch bank rated branch management on charismatic leadership, organizational culture in terms of work practices, as well as perceived organizational performance. Objective performance data were collected twice, two years apart. The split sample technique attenuated common source bias. Results of structural equation modeling, in which Time 1 financial performance measures were controlled, revealed that charisma increased financial performance; however culture did not do so. Culture and charisma were significantly related to perceived performance, and culture and charisma were interrelated. A longer time interval may be necessary before the effects of culture on financial performance become apparent. The findings are discussed against the backdrop of the value of intangible resources.

/pdf/a-longitudinal-study-of-the-effects-of-charismatic-3w3inqynxl.pdf

A longitudinal study of the effects of charismatic leadership and organizational culture on objective and perceived corporate performance.

The impact of country-of-origin on the acceptance of foreign subsidiaries in host countries: an examination of the ‘liability-of-foreignness’

We define globalization as the geographical dispersion of multinational enterprises (MNEs)’ value chain, in combination with increased inter-regional coordination, and use detailed firm-level data to show that 12 of Sweden’s 17 largest manufacturing companies indeed are global. By developing a Globalization Process Model we theoretically argue, in contrast to much of the existing literature, that globalization may evolve to a more general phenomenon. The globalization process is tortuous as MNEs have to develop dynamic capabilities which make them gradually more competitive and able to cope with varying institutional contexts. Empirical testing on globalization of MNEs originating from other home countries is suggested.

https://link.springer.com/content/pdf/10.1057%2Fjibs.2013.60.pdf

The globalization of Swedish MNEs: Empirical evidence and theoretical explanations

Micro-credentials research, which includes digital badges, is a relatively new field of study that seeks to inform the implementation, portability and sustainability of the ecology of meaningful delivery This paper reviews literature relevant to understanding connections between universities’ intent to offer micro-credentials and the environment that is needed to do so From this integrated study, the paper distils a number of core concerns and identifies some gaps in the literature One of its primary goals is to clear the ground for the construction of a technical model of micro-credentialing implementation that can be used by the various stakeholders involved in the design and evaluation of new micro-awards A closely related goal is to help those participating in micro-credentialing research to locate and understand each other’s contributions, as fragmentation in research related to micro-credentials makes progress in the field slow Hence, this review draws together research in the field to identify research foci and gaps, and then also capture some work by micro-credentialing researchers that directly attempts to model the main relationships in the field The paper ends with a summary of implications for practice, especially for the Australasian higher education context

/pdf/an-integrative-literature-review-of-the-implementation-of-1zyq2x3nvv.pdf

An integrative literature review of the implementation of micro-credentials in higher education: Implications for practice in Australasia

In marketing, compared with other organizational dimensions such as leadership, culture, structure, and processes, relatively scant attention has been devoted to the effect of strategy on firm performance, especially in the global context. Rapid globalization of markets, along with ever-increasing dynamic demands on the marketing organization, necessitates a new examination. This article reports on a study that examines the role of strategy and other organizational forces on the performance of globally focused marketing organizations headquartered in Norway, Sweden, and the United States. The general findings indicate that (1) the constructs of leadership, strategy, and culture precede the globally focused marketing organization's structure; (2) strategy precedes structure; and (3) organizational structure and processes influence marketing and financial performance. Many relationships appear to be consistent across countries, and some are uniquely tied to the home-country markets.

What Drives Performance in Globally Focused Marketing Organizations? A Three-Country Study:

Introduction: A.Y.Lewin, S.T.Cavusgil, G.T.M.Hult& D.A.Griffith A Discourse Analysis of Knowledge Creation in International Business Research: Jibs 1970-2005: M.Soderqvist& B. Toyne Multinationality of the Firm: Conceptualization and Measurement: A.H.Kirca Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice: B.Petersen, G.R.G.Benito, L.S.Welch& C.G.Asmussen Value Creation in International Electronic Markets: A Conceptual Framework: S.Samiee, P.G.P.Walters& L.Yip Decision Factors Influencing MNES Regional Headquarters Location Selection Strategies: J.Holt, W.R.Purcell, S.J.Gray& T.Pedersen A Signaling Theory Investigation of How to Overcome Negative Country of Origin Effects: L.E.Brouthers, J.W.Story& J.Hadjimarcou Institutions and Organizational Socialization: Integrating Employees in Cross-border Mergers and Acquisitions: R.V.Aguilera, J.C.Dencker& Z.Y.Yalabik Multi-firm Collaboration and International Competitive Dynamics: C.Crossland, D.J.KetchenJr.& C. C.Snow Establishing the Moral Basis of Global Capitalism: Implications for MNEs in Emerging Markets: E.Yin The Study of Fit in International Business Research: Methodological and Substantive Issues: M.B.Myers& D.A.Griffith

Thought Leadership in Advancing International Business Research

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What Drives Performance in Globally Focused Marketing Organizations? A Three-Country Study:

Thought Leadership in Advancing International Business Research