The U.S. second-hand clothing industry is experiencing rapid growth, driven by increasing environmental awareness among consumers. However, there is a gap in understanding the driving forces behind this trend. This study aims to investigate the impact of external factors, including product quality, information quality, and service quality, on consumers’ internal emotions and examines how these emotional states, encompassing hedonic value, utilitarian value, environmental value, functional risk, aesthetic risk, and sanitary risk, influence their purchase intentions and word-of-mouth recommendations. Data were collected from 448 consumers who have shopped for second-hand clothing through an online survey conducted on Qualtrics. Multiple regression was applied to test the hypotheses. The findings indicate that product quality, information quality, and service quality enhance consumers’ perceived hedonic, utilitarian, and environmental values. Furthermore, service quality significantly reduces consumers’ perceived risks in terms of functionality, aesthetics, and sanitation. Additionally, consumers’ purchase intentions and word of mouth regarding second-hand clothing are positively influenced by their perceived hedonic, utilitarian, and environmental values. This research enriches the understanding of consumer behavior in the second-hand marketplace and offers insightful implications for retailers and marketers in the second-hand clothing industry.

Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach

Circular fashion has gained attention among practitioners and academics. We further contribute to this debate by investigating leasing in the context of rented online clothing in greater depth. First, we conduct a qualitative study and identify several themes important to individuals when renting clothing online. The findings are as follows: social representation, green value, familiarity and innovativeness. Several categories emerged from the interviews with the respondents in relation to social representation: use of technology, feeling good when renting clothing online and renting clothing online as a necessity. Familiarity factors relate to circular fashion’s role in reducing perceived risks associated with a relatively new service in the market. Green value perceptions have emerged among respondents that reflect a growing environmental consciousness. Second, based on the initial qualitative findings, we introduce an ad-hoc theoretical model and put forward propositions. Our theoretical model emphasises the role of four antecedents (i.e., social representation, green value, familiarity and innovativeness) when influencing consumer willingness to rent clothing online and a shift towards circular consumption. We develop theoretical propositions and provide recommendations to marketing managers and public policy makers regarding how to encourage a change towards circular consumption behaviour among individuals.

An Investigation of Circular Fashion: Antecedents of Consumer Willingness to Rent Clothes Online

Fashion rental services have become increasingly popular due to their provision of sustainable and environmentally friendly ways of consuming fashion products. This research aimed to investigate the effects of various stimuli offered by these services, such as product variety, information quality, style conformity, and service quality, on consumer internal states (perceived performance risk, perceived financial risk, perceived social risk, perceived utilitarian value, and perceived hedonic value) and consequently their external responses (purchase intention and word of mouth). The SOR (stimulus—organism–response) model was applied, with consumer knowledge acting as a moderating variable between the stimuli and organism constructs. To examine and analyze the proposed hypotheses, an online survey was administered, resulting in 379 eligible survey responses. The findings reveal that stimuli offered by fashion rental services (product variety, information quality, style conformity, and service quality) show more significant impact on consumer perceived utilitarian value and hedonic value than perceived performance risk, financial risk, and social risk. Consequently, consumer perceived utilitarian value and hedonic value play a more influential role than perceived risks in forming the positive behavioral responses (use intention and word of mouth). No demographic variables were found to have any significant impact on the purchase intentions or word of mouth regarding fashion rental services. The proposed model shows a high explanatory power, collectively accounting for 60.1% of variance in U.S. consumers’ intention to use fashion rental services and 63.5% of variance in U.S. consumers’ WOM on fashion rental services. 

Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective

In the entire PV system, the maximum power point tracking (MPPT) has become an important part of the essential, the maximum power point tracking can improve the output power of photovoltaic power generation system as to improve the overall system power. Constant Voltage Tracking (CVT), Perturbation and Observation (P&O), incremental Conductivity, Short circuit control, Hysteresis comparing are the most commonly used methods. Due to a variety of methods have their advantages and disadvantages to each other, to improve efficiency, control accuracy, speed up the response, this paper, put up a program based on reforming the progress in dual-mode maximum power point tracking and this program can be faster and more accurate to find the maximum power point in the current environment, also reduce the oscillation near the maximum power point and improve the efficiency of solar photovoltaic grid-connected system.

The Dual-Mode Maximum Power Point Tracking Control Method Based on Improved Variable Step Size

With the continuous development and implementation of the rural revitalization strategy, in order to better solve the problems of "three farmers", truly realize the modernization of agriculture and rural development goals, through the implementation of the rural revitalization policy to comprehensive land consolidation and ecological restoration. The comprehensive land consolidation has stepped into a new stage of development, with the improvement standards and requirements. It is no longer a simple land consolidation, but an organic integration with the cultural environment, ecological environment and economic construction. This paper mainly implements comprehensive land consolidation with the help of rural revitalization policy, and analyzes and studies the ecological restoration methods and existing problems.

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Comprehensive and regional land improvement and ecological restoration methods based on rural revitalization

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Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective

The Dual-Mode Maximum Power Point Tracking Control Method Based on Improved Variable Step Size

Comprehensive and regional land improvement and ecological restoration methods based on rural revitalization