Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.

A Review: Customer Perceived Value and its Dimension

Given how important it is to provide superior value to customers and to maintain customer loyalty for a sustainable competitive advantage, the aim of this paper is to examine the relationships among relationship marketing components of – trust, competency, commitment, communication, and conflict handling, – relationship investment, relationship quality, perceived customer value, satisfaction and loyalty in an integrated framework in the Turkish retail banking industry Unlike previous studies, this research extends the literature by analysing affective as well as cognitive dimensions in the same model with a holistic view by simultaneously examining the direct and indirect effects of the related concepts The distinctive nature of this study is its evaluation of customer satisfaction and loyalty from the perspective of actual consumers The research model was tested using data collected from 685 retail banking customers by applying structural equation modelling The findings show that relationship

An integrative approach to relationship marketing, customer value, and customer outcomes in the retail banking industry: a customer-based perspective from Turkey

Factors affecting purchase intention of young chinese travelers in booking hostel online

Purpose – The purpose of this paper is to propose and examine a consumer-perceived value (CPV) formation model in the context of Hawaiian attire (aloha attire). The effects of key socio-demographic factors on perceived values of aloha attire were empirically determined. Design/methodology/approach – CPV is conceptualized as a multi-dimensional construct including emotional value, social value, quality value, and price value. The investigated socio-demographic factors included residential status, age, gender, ethnicity, education level, income level, and type of retailers from which consumers usually purchase aloha attire. The primary data were gathered by a questionnaire survey of US consumers. Using 330 survey returns, factor analysis and multiple regression analysis were utilized for data analysis and hypothesis testing. Findings – The proposed model was proven valid and the four value constructs cumulatively accounted for 68.6 percent of the variance in CPV of aloha attire. Majority of variances of per...

Consumer perceived values of Hawaiian attire: the effects of socio-demographic factors

Perceived value is important in determining brand loyalty. Although studies have shown that consumers’ perceived values change over time, understanding which values are influenced by self-image congruity is necessary, because the relationship consumers form with brands they favor will help marketers develop strategies that can motivate their brand loyalty. Therefore, this study sought to assess which perceived values consumers acquire from consumption of their favorite sportswear brand. It also examined the influence of self-image congruity on these values. The objectives of the study were to: identify the perceived value of sportswear brands of college students; investigate the effect of perceived value on brand loyalty; test the mediating effect of the self-concept in the relationship between perceived value and brand loyalty; and identify the relationship among perceived value, self-concept and brand loyalty. An online survey was administered to college students. Data was analyzed using descriptive statistics and multiple regression. The results showed that participants were loyal to their favorite sportswear brands given key values. The study identified two clusters of participants based on their self-image congruity, those with high self-image congruency and those with low self-image congruency. High self-image congruency group considered price and quality value in their favorite sportswear brand. Thus, their brand loyalty was mainly as a result of the price and quality value they got from the brand. The low self-image congruency group considered emotional and price value in their favorite brand. Thus there brand loyalty was mainly due to the emotional value and price value they got from the brand. None of the groups were influenced by social value. Therefore, since the ‘self’ influences consumption, focusing on marketing strategies that enhance self-image congruity for each of the groups could help companies sustain brand loyalty among their customers given the competitiveness in this retail sector.

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The Influence of Self-image Congruity on Perceived Value and Brand Loyalty Concerning Sportswear

Purpose – The purpose of this paper is to propose and empirically examine a consumer perceived value (CPV) formation model in the context of the US casual sportswear market. The effects of investigated contingency factors on perceived values are empirically determined.Design/methodology/approach – CPV was measured by four dimensions: price, quality, social and emotional values. The investigated contingency factors included gender, age, race, income level, and retailer type. The primary data were gathered by a nation‐wide survey of US consumers and the applied statistical techniques were exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis.Findings – The statistical analysis of 4,949 eligible survey responses shows that four value dimensions accounted for 77 percent of CPV variance. For the effects of contingency factors, race did not significantly affect the formation of any perceived values. In contrast, gender, income level, and retailer type significantly affected...

The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers

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The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers