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Organisaties streven daarom naar 'loyale' werknemers. Er zijn al verschillende manieren om loyaliteit te meten, zoals via 'organisatiebetrokkenheid'. Maar is er niet een ultieme vraag die we kunnen stellen? Misschien kunnen we deze loyaliteit meten via de zogenaamde 'Werkgever Net Promotor Score'. Deze vraag is afgeleid van het artikel van Frederick Reichfeld uit de Harvard Business Review, getiteld "The one number you need to grow". Reichfeld stelt er een 'ultieme vraag' is die bedrijven aan hun klanten kunnen stellen. Deze vraag: "In welke mate beveelt u deze organisatie aan bij vrienden en familie?" wordt in klanttevredenheidsonderzoeken gebruikt gebruikt om de loyaliteit van klanten te meten.

https://repub.eur.nl/pub/51009/Metis_197939.pdf

De “ultieme HRM-vraag”: Zou jij je werkgever aanbevelen aan familie en vrienden?

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De “ultieme HRM-vraag”: Zou jij je werkgever aanbevelen aan familie en vrienden?