Thomas Wüstefeld
Leibniz University of Hanover
5 Papers
14 Citations
Thomas Wüstefeld is an academic researcher from Leibniz University of Hanover. The author has contributed to research in topics: Brand awareness & Brand equity. The author has an hindex of 2, co-authored 5 publications.
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Papers
The Perceived Value of Brand Heritage and Brand Luxury
Klaus-Peter Wiedmann,Nadine Hennigs,Steffen Schmidt,Thomas Wüstefeld +3 more
- 01 Jan 2012
TL;DR: In this article, the authors examine the antecedents and outcomes of luxury value and brand heritage as perceived by consumers and effects resulting on brand strength, based on a structural modeling approach, reveal the most important effects of the perceived luxury and heritage of a brand on consumer perceived value in terms of the customer's economic, functional, affective, and social evaluation.
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Managing the Value of Luxury: The Effect of Brand LuxuryPerception on Brand Strength
Nadine Hennigs,Klaus-Peter Wiedmann,Steffen Schmidt,Sascha Langner,Thomas Wüstefeld +4 more
- 01 Jan 2013
TL;DR: The concept of "luxury" is everywhere apparent and is routinely used in our everyday life as discussed by the authors, against the backdrop of the tremendous growth in the market for luxury goods, the concept of luxury seems to be everywhere apparent.
5
Management von Tradition
Klaus-Peter Wiedmann,Frank Bachmann,Thomas Wüstefeld +2 more
- 14 Dec 2010
TL;DR: In this paper, the authors focus on the potentiale in der Markentradition liegenden potentiale zu beschreiben und Gestaltungsperspektiven innerhalb des marketing-Managements aufzuzeigen.
1
Web Mining im eCommerce
Klaus-Peter Wiedmann,Nadine Hennigs,Thomas Wüstefeld,Steffen Schmidt +3 more
- 01 Jan 2011
TL;DR: In this article, the authors present management orientierte Ansatze zur Messung und Optimierung der unternehmenseigenen Aktivitaten im Internet heranzuziehen.