Visualising JRR Tolkein's Middle-earth involved creating CG creatures, entirely digital environments, armies of tens of thousands of soldiers, each driven by his own artificial-life "brain" and simulated senses, as well as coming up with a bag of tricks to solve the problem of making fullsize actors appear at hobbit scale.
 The scope of the task ranged from vast battlefields where everything in frame was created with CGI to the smallest of things, a digital version of "The One Ring" itself.

Lord of the rings. The fellowship of the ring : film

Based on existing research in media economics, media management as well as media history this paper analyzes media innovation’s characteristics. These media specific attributes help distinguishing media innovation from other types of innovation and justify the necessity to establish a distinct field of research on media innovation. As a result, eight attributes that refer to media innovation products and processes were deduced. They characterize media innovations as multidimensional and risky products and highlight the importance of approaching media innovation development as interactive, long term processes that go beyond the control of single media organizations. Concluding, several implications with respect towards studying media innovation from an interdisciplinary perspective were derived.

https://www.journals.uio.no/index.php/TJMI/article/download/665/740

What is so Special about Media Innovations? A Characterization of the Field

The Blair Witch Project

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Pirates of the Caribbean: The Curse of the Black Pearl

Improving productivity in the entertainment industry is a very challenging task as it heavily depends on generating attractive content for the consumers. The consumer-centric design (putting the co...

/pdf/improving-productivity-in-hollywood-with-data-science-using-8k0tq30lk1.pdf

Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries

Films have become an essential asset to transnational media corporations (TNMCs) such as Sony, Time Warner, or Disney. Since the 1990s these and other corporations have utilized a strategy called event movie. The central goal of this marketing strategy is to ensure the success of a film, as well as to provide content for the many different divisions owned or controlled by TNMCs, for example home entertainment, cable, and pay-television. The event movie strategy takes advantage of the film industry's macro structure and combines established concepts (blockbuster, high-concept marketing) with new business models, turning the value chain into a value cycle. This article describes an analytical framework for the event movie strategy that is used by the world's leading TNMCs. As a conclusion, the framework of the event movie strategy can be applied to better understand the success of individual films. The concept can also be expanded to describe the individual TNMC's strategy within the field of audiovisual content.

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The Event Movie: Marketing Filmed Entertainment for Transnational Media Corporations

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The Event Movie: Marketing Filmed Entertainment for Transnational Media Corporations