Thomas Birk
University of Arizona
7 Papers
36 Citations
Thomas Birk is an academic researcher from University of Arizona. The author has contributed to research in topics: Nonverbal communication & Credibility. The author has an hindex of 6, co-authored 7 publications. Previous affiliations of Thomas Birk include Augustana University.
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Papers
Nonverbal Behaviors, Persuasion, and Credibility
TL;DR: The authors examined the relationship among nonverbal behaviors, dimensions of source credibility, and speaker persuasiveness in a public speaking context and found that greater perceived competence and composure were associated with greater vocal and facial pleasantness, with greater facial expressiveness contributing to competence perceptions.
399
An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns
TL;DR: In this paper, an experimental test of attitudinal and image effects of issue/advocacy advertising confirmed the theoretical view that advertising inoculates against attitude change, while simultaneously protecting sponsors against slippage in ratings of source credibility, after exposure to a persuasive attack on behalf of an opposing position.
89
Patients' Severity of Illness, Noncompliance, and Locus of Control and Physicians' Compliance-Gaining Messages
TL;DR: It was found that patients report their physicians to rely more on verbally unaggressive messages, such as liking and positive expertise, than on verbally aggressive ones, when selecting verbal compliance-gaining strategies.
36
Nonverbal communication performance and perceptions associated with reticence: Replications and classroom implications
TL;DR: The authors examined the nonverbal behavior patterns, relational message interpretations and credibility evaluations associated with communication reticence and found that nonverbal manifestations were sufficiently modest and in some cases transitory to challenge the traditional view that reticences produces pronounced performance decrements.
26
A Theory of Belief, Attitude, Intention, and Behavior Extended to the Domain of Corrective Advertising
TL;DR: This article developed a prepositional calculus to explain corrective advertising effects based upon a significantly modified version of Fishbein's theory of belief, attitude, intention, and behavior, but the model suffers from a major logical deficiency in explaining how corrective advertisers attempt to have limited impact in revisi...
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