MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Social network sites such as Facebook and Twitter have become a key part of online users’ news diets. On social network sites, even individuals who are not motivated to seek out news are believed t...

The Matthew Effect in social media news use: Assessing inequalities in news exposure and news engagement on social network sites (SNS):

Social network sites (SNS) like Facebook have become an integral part of accessing news. However, as most users come across news on Facebook when using the site for other reasons (incidental news e...

The Issue Takes It All

Children show signs of intergroup biases from early in development, and evidence suggests that these biases increase through middle childhood. Here we critically review and synthesize the literature on the different types of childhood experiences that have been associated with increases or decreases in childhood intergroup bias. Based on the review, one type of childhood experience stands out as being reliably associated with increased intergroup bias over multiple studies—specific overt messages communicating intergroup conflict with, or negativity from, other groups. Three types of childhood experiences were found to be reliably associated with reduced intergroup bias: (a) structured intergroup contact, (b) explicit education about prejudice, and (c) imagined contact with members of other groups. We highlight the social and policy implications of this work and delineate specific experiences and interventions that might be helpful in ameliorating childhood intergroup biases. We also highlight developmental issues concerning the ways that interventions need to vary to be maximally effective at different ages. Finally, recommendations are offered on key factors to incorporate in childhood intergroup bias interventions, as well as what to avoid when attempting to design such programs due to negative (unintended) consequences. This review attempts to

Childhood Experiences and Intergroup Biases among Children

Pornography and Impersonal Sex

A substantial body of research suggests that some news media outlets depict certain social groups stereotypically. We hypothesize that long-term exposure to such news influences viewers’ automatically activated gut feelings (i.e., implicit attitudes) toward this social group , which, in turn, may be used as a basis for overtly expressed evaluations (i.e., explicit attitudes). This prediction was investigated in three empirical studies in two cultural contexts. In the United States and Austria, results suggest that regular exposure to stereotypical news coverage creates negative implicit attitudes, which, in turn, alter explicit attitudes. A better understanding of the news stereotype effects will allow us to develop strategies to reduce prejudice, which may contribute to the improvement of a humane and open society.

/pdf/effects-of-long-term-exposure-to-news-stereotypes-on-3a6h28wpu4.pdf

Effects of Long-Term Exposure to News Stereotypes on Implicit and Explicit Attitudes

Summary

A growing body of research examines the effect of advertising on implicit (unconscious or unintentional) forms of memory, in contrast with typical advertising research focusing on explicit (conscious or recollective) measures. This research primarily examines perceptual implicit memory, but conceptual implicit tests also have clear relevance for advertising research. The present experiments use a conceptual implicit test to determine if conceptual priming is obtained with brand materials and to assess the degree of explicit contamination (using a post-test awareness questionnaire). The experiments first demonstrated that awareness is a threat to conceptual implicit measures within the advertising context. Steps were taken to reduce awareness, which were successful. Results suggest that brands can be conceptually primed when presented as text or as images but that awareness has to be accounted for as aware participants did show significantly more priming than those who were unaware (Experiment 3). Copyright © 2012 John Wiley & Sons, Ltd.

Conceptual Implicit Memory in Advertising Research

Truth, Lies, and Packaging: How Food Marketing Creates a False Sense of Health

Recent studies indicate that U.S. consumers9 feminist attitudes can influence positively their evaluations of sexual images of women in advertisements. This study tested the generalizability of that finding in Korea—a country with a much different cultural background. Employing the Feminist Perspectives Scale, which provides a more complex view of feminist attitudes, the results reaffirm the positive effect of feminist attitudes in general but also show that consumers holding conservative and liberal feminist perspectives evaluated more favorably—and deemed more ethical—sexual advertisements featuring women, compared with consumers with a radical feminist perspective. In sum, feminist attitudes and their effects on responses to sexual advertisements are not monolithic and are somewhat counterintuitive—important information for marketers to consider.

Feminism and Advertising: Responses To Sexual Ads Featuring Women: How the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies

Visitors to news websites are greeted with a complex combination of images and text, any of which could serve as a prime that biases subsequent evaluations, even if those evaluations are seemingly unrelated to the initial prime In fact, previous research has demonstrated that media are able to serve as an effective tool at activating racially related stereotypes and that activation can influence judgments both related and unrelated to race The purpose of this research is to build upon these previous studies by exploring the effectiveness of a stereotype-related prime based on its modality, valence, and distinctness Results suggest stereotype activation is most pronounced when the prime's image and text are redundant in valence, provided the image is familiar in nature There is also some support for a negativity bias Findings are discussed in light of second-generation priming questions regarding when primes will yield effects as well as with regards to stereotype activation

Michael Jordan, Michael Vick, or Michael Who?: Activating Stereotypes in a Complex Media Environment

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