Teck-Hua Ho

TL;DR: A normative model of software maintenance and replacement effort is developed that enables us to study the optimal policies for software replacement and shows that a volatile user environment often leads to a delayed rewriting and an early replacement, and a greater familiarity with either the existing or the new software system allows for a less-compressed development schedule.

TL;DR: A decision-support system for managing the NPD process in this industry is presented, which explicitly evaluates the financial prospects of new line extension concepts, based on an in-depth analysis of 51 new product projects launched over a three-year period at a major food manufacturer.

TL;DR: The model framework allows a firm to investigate how a firm might accelerate product purchases by providing introductory discount offers to a targeted group of potential adopters at product launch and finds that purchase acceleration frequently leads to a significant increase in total customer value.

TL;DR: A review of experimental data testing game theory and behavioral models that have been inspired to explain those data can be found in this paper, where the authors fall into four groups: cognitive hierarchy or level-k models, the assumption of equilibrium is relaxed by assuming agents have beliefs about other agents who do less reasoning (i.e., some are non-strategic, and others are more strategic and understand they are playing nonstrategic players), and quantal response equilibrium, retains equilibrium expectations but adds stochastic response (of which players are aware).